Presentation - Mckinsey - How To Write A Business Plan

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1、050301LNZXL756LTDE-P1HowtoWriteaBusinessPlanEntrepreneurshipChallengeImperialCollege6March2001Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKin

2、sey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.050301LNZXL756LTDE-P1Contents•Businessstart-upprocess•WritingtheBusinessPlan•Constructingtheteam1050301LNZXL756LTDE-P1Contents•Businessstart-upprocess•

3、WritingtheBusinessPlan•Constructingtheteam2050301LNZXL756LTDE-P1StagesofaStart-upStage1Stage2Stage3EstablishedcompanyStart-upandgrowthExitofinitialBusinessinvestorsplanpreparationFinancingdecisionBusinessideaInterestofgenerationinvestors3050301LNZXL756LTDE-P15key

4、factorsforsuccessofinnovativestart-upsIdeas•Degreeofinnovation•Scope•PatentNetwork&exchange•CoachingPeople•TraditionalserviceprovidersNetworking•Inventors••AttorneysMatchmaking•Entrepreneurs••PatentlawyersInnovativeserviceprovider•Teammembers•Taxconsultants/–Vent

5、urecapitalistsaccountants–Headhunters•Marketresearchers–Businessangels–Start-upconsultantsCapital•Availability/amount•Needs/responsibilities•Existsforinvestors4050301LNZXL756LTDE-P1ElementsofapromisingbusinessideaSuccessfulideasdemonstratehowbigThekeytosuccessisC

6、LEARMARKETOFthemarketis,thetargetsatisfiedcustomers,notCUSTOMERADEQUATEcustomersandhowtheagreatproductVALUESIZEproductdiffersfromthecompetitionCreateanewproductorIdeasshouldbefeasibleFEASIBILITYSUFFICIENTanewwayofdeliveringwithrealistictimeandANDDEGREEOFanexistin

7、gproduct–doresourceplansPROFITABILITYINNOVATIONbothandcreateanewindustry“Thereisnothingintheworldaspowerfulthananideawhosetimehascome”VictorHugo5050301LNZXL756LTDE-P1InnovationclassificationschemeNewproductNewindustryiont•Microsoft•NetscapeavoicevrInn/setcExistin

8、gindustryNewbusinesssystemoduriontPn•Skilledtrades•Dellevno•EngineeringofficesCConventionInnovationBusinesssystem6050301LNZXL756LTDE-P1Roleoftraditionalservice