THE POWER OF ONLINE PUBLIC OPINION A CASE STUDY ON HUMAN-FLESH SEARCH

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1、LundUniversityCentreforEastandSouth-EastAsianStudiesMastersProgrammeinAsianStudiesEastAsianTrackSpringsemester,2011THEPOWEROFONLINEPUBLICOPINIONACASESTUDYONHUMAN-FLESHSEARCHAuthor:Yi-Tsen,LiuSupervisor:Dr.TommyShih1AbstractThepurposeofthisstudyistobringforwardtheissueofpublicopinionmakingasa

2、toolforonlinecollectiveaction(literallyknowsashuman-fleshsearch)toimplementsocialcontrolinTaiwan.Accordingtoseveralmonths’multipledatacollectionfromtheinternet,thisstudyisdesignedtoanswerthequestionofhowhuman-fleshsearchcanimplementsocialcontrol.Thepaperadoptqualitativeresearchtopresentandan

3、alyzetherelationshipbetweenhuman-fleshsearchandsocialcontrol.Throughqualitativeresearchonecouldinvestigateinadetailedmanneronlineaction,lookingindepthintotheresponsefromeachstakeholderinordertodiscoverwhothedrivingforceisbehindandhoweachstakeholderexertinfluencetothesociety.Attheend,thecaseh

4、asshownthatthroughpublicopinionmaking,human-fleshsearchcouldimplementsocialcontrolsincehuman-fleshsearchisaproductwhichdevelopsfrompublicopinion.Throughtheprocessofdiscussingandcriticizingrevealingtruthorinformation,publicopinionraisesawarenessfromtheothertocondemnorstopanysocialdeviance.Fur

5、thermore,pressurefromthepublicmaypushrelevantadministrativesectorsfindingormodifyastrategytodealwithsimilarsituation.Thatistosay,throughpublicopinionmaking,human-fleshsearchcanimplementsocialcontrol.Keywords:human-fleshsearch,internetandpublicopinion,socialcontrol2TableofContentsForeword…………

6、…………………………………………………………………...5Chapter1…………………………………………………………...……61.1Introduction…………………………………………………………..61.2IdentifyingResearchQuestion………………………………………91.3Organizationofthepaper…………………………………………….91.4TheoreticalFramework……………………………………………...101.4.1SocialControl………………………………………………….101.4.2PublicO

7、pinion………………………………………………...111.4.3InternetandPublicOpinion…………………………………...121.4.4HumanFleshSearch………………………………………….131.5MethodandApproach………………………………………………151.6DataCollection…………………………………………………...…16Chapter2……………………………………………………………….172.1Case……………………