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1、MediaDiscourseandPublicOpiniononNuclearPower:AConstructionistApproachAuthor(s):WilliamA.GamsonandAndreModiglianiReviewedwork(s):Source:AmericanJournalofSociology,Vol.95,No.1(Jul.,1989),pp.1-37Publishedby:TheUniversityofChicagoPressStableURL:http://www.jstor.org/stable/2780405.A
2、ccessed:01/11/201102:15YouruseoftheJSTORarchiveindicatesyouracceptanceoftheTerms&ConditionsofUse,availableat.http://www.jstor.org/page/info/about/policies/terms.jspJSTORisanot-for-profitservicethathelpsscholars,researchers,andstudentsdiscover,use,andbuilduponawiderangeofcontent
3、inatrusteddigitalarchive.Weuseinformationtechnologyandtoolstoincreaseproductivityandfacilitatenewformsofscholarship.FormoreinformationaboutJSTOR,pleasecontactsupport@jstor.org.TheUniversityofChicagoPressiscollaboratingwithJSTORtodigitize,preserveandextendaccesstoAmericanJournal
4、ofSociology.http://www.jstor.orgMediaDiscourseandPublicOpiniononNuclearPower:AConstructionistApproach'LWilliamA.GamsonBostonCollegeAndreModiglianiUniversityofMichiganMediadiscourseandpublicopinionaretreatedastwoparallelsys-temsofconstructingmeaning.Thispaperexplorestheirrelatio
5、n-shipbyanalyzingthediscourseonnuclearpowerinfourgeneralaudiencemedia:televisionnewscoverage,newsmagazineaccounts,editorialcartoons,andsyndicatedopinioncolumns.Theanalysistracesthecareersofdifferentinterpretivepackagesonnuclearpowerfrom1945tothepresent.Thismediadiscourse,itisar
6、gued,isanessentialcontextforunderstandingtheformationofpublicopiniononnuclearpower.Morespecifically,ithelpstoaccountforsuchsurveyresultsasthedeclineinsupportfornuclearpowerbeforeThreeMileIsland,areboundafteraburstofmediapublicityhasdiedout,thegapbetweengeneralsupportfornuclearp
7、owerandsupportforaplantinone'sowncommunity,andthechangedrelationshipofagetosupportfornuclearpowerfrom1950tothepresent.Atomsforpeace.Yourfriend,theatom.Electricitytoocheaptometer.Dr.Spockisworried.TheClamshellAlliance.TheChinaSyndrome.ImagesofcoolingtowersatThreeMileIsland.Chern
8、obyliseverywhere.Thesearenuggetsfromapublicdiscourseon
