资源描述：
《服装色彩分析英文外文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、外文资料 Colorisameaningfulconstantforsightedpeopleandit'sapowerfulpsychologicaltool.Byusingcolorpsychology,youcansendapositiveornegativemessage,encouragesales,calmacrowd,ormakeanathletepumpironharder.Employthelatestcolorpsychologyinallfacetsofmarketingandpart
2、icularlyinlogodesign,websitedesign,thecoverofabook,orthepackageofaproduct.Thefieldofindustrialpsychologyhasasub-fieldthatstudiesonlythepsychologyofcolor.ItisnoaccidentthatCampbell'ssouphasusedthesamefourcolorsontheirlabelsforyearsandyears.WhenImentionedtha
3、tproduct,I'llbetanimageofthatlabelpoppedintoyourhead.BelowisaquickoverviewofthemeaningofbasiccolorsintheWesternHemisphere.Thisinformationwillhelpyoudecidedwhatcolorstouseinyourmarketingprojects.Thepsychologyofcolorchangeswithlighterordarkershadesofthecolor
4、sbelowareoftenassociatedwithmuchdifferentmeanings.AndrememberfortheWorldWideWeb,anddifferentcultureshavedifferingviewsonthemeaningofcolor.BlackBlackisthecolorofauthorityandpower.Blackclothesmakepeopleappearthinner.It'sasombercolorsometimesassociatedwithevi
5、l.Inthewesternhemisphereblackisassociatedwithgrieving.Blackisaseriouscolorthatevokesstrongemotions;itiseasytooverwhelmpeoplewithtoomuchblack.WhiteFormostoftheworldthisisthecolorassociatedwithpurity(weddingdresses);cleanliness(doctorsinwhitecoats)andthesafe
6、tyofbrightlight.Itisalsousedtoprojecttheabsenceofcolor,orneutrality.Insomeeasternpartsoftheworld,whiteisassociatedwithmourning.GrayGrayismostassociatedwiththepractical,timeless,middle-of-the-road,solidthingsinlife.Toomuchgrayleadstofeelingmostlynothing;but
7、abitofgraywilladdthatrocksolidfeelingtoyourproduct.Someshadesofgrayareassociatedwitholdage,death,taxes,depressionoralostsenseofdirection.RedRedisthecolorofenergy.It'sassociatedwithmovementandexcitement.Peoplesurroundedbyredfindtheirheartbeatingalittlefaste
8、randoftenreportfeelingabitoutofbreath.It'sabsolutethewrongcolorforababy'sroombutperfecttogetpeopleexcited.Wearingredclotheswillmakeyouappearabitheavierandcertainlymorenoticeable.(Somestudiesshowredcarsgetmore
