服装色彩分析解析英文外文.doc

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1、外文资料 Colorisameaningfulconstantforsightedpeopleandit'sapowerfulpsychologicaltool.Byusingcolorpsychology,youcansendapositiveornegativemessage,encouragesales,calmacrowd,ormakeanathletepumpironharder.Employthelatestcolorpsychologyinallfacetsofmarketingandparticularlyinlogodesign,websitede

2、sign,thecoverofabook,orthepackageofaproduct.Thefieldofindustrialpsychologyhasasub-fieldthatstudiesonlythepsychologyofcolor.ItisnoaccidentthatCampbell'ssouphasusedthesamefourcolorsontheirlabelsforyearsandyears.WhenImentionedthatproduct,I'llbetanimageofthatlabelpoppedintoyourhead.Belowis

3、aquickoverviewofthemeaningofbasiccolorsintheWesternHemisphere.Thisinformationwillhelpyoudecidedwhatcolorstouseinyourmarketingprojects.Thepsychologyofcolorchangeswithlighterordarkershadesofthecolorsbelowareoftenassociatedwithmuchdifferentmeanings.AndrememberfortheWorldWideWeb,anddiffere

4、ntcultureshavedifferingviewsonthemeaningofcolor.BlackBlackisthecolorofauthorityandpower.Blackclothesmakepeopleappearthinner.It'sasombercolorsometimesassociatedwithevil.Inthewesternhemisphereblackisassociatedwithgrieving.Blackisaseriouscolorthatevokesstrongemotions;itiseasytooverwhelmpe

5、oplewithtoomuchblack.WhiteFormostoftheworldthisisthecolorassociatedwithpurity(weddingdresses);cleanliness(doctorsinwhitecoats)andthesafetyofbrightlight.Itisalsousedtoprojecttheabsenceofcolor,orneutrality.Insomeeasternpartsoftheworld,whiteisassociatedwithmourning.GrayGrayismostassociate

6、dwiththepractical,timeless,middle-of-the-road,solidthingsinlife.Toomuchgrayleadstofeelingmostlynothing;butabitofgraywilladdthatrocksolidfeelingtoyourproduct.Someshadesofgrayareassociatedwitholdage,death,taxes,depressionoralostsenseofdirection.RedRedisthecolorofenergy.It'sassociatedwith

7、movementandexcitement.Peoplesurroundedbyredfindtheirheartbeatingalittlefasterandoftenreportfeelingabitoutofbreath.It'sabsolutethewrongcolorforababy'sroombutperfecttogetpeopleexcited.Wearingredclotheswillmakeyouappearabitheavierandcertainlymorenoticeable.(Somestudiesshowredcarsgetmore