丽湾广场2012营销计划_(2012.2.12)

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1、丽湾广场2012年销售总结及年度营销策略1营销推广/包装展示/活动营销。推广渠道以报纸、短信、网络、楼体条幅、电视、巡展为主时间节点2011.10.72011.12.10营销动作外展中心开放2012.1.1售楼中心开放铂金卡认筹报广、短信、街道横幅、户外广告项目营销动作回顾2012.1.15推广动作报广、短信、电视、巡展+单张、街道横幅、户外广告、盛大开盘报广、短信、电视、巡展+单张、街道横幅、户外广告B2栋加推报广、短信、电视、户外广告2011.10.7VIP卡申办报广、短信、街道横幅、户外广告、巡展+单张2住宅阶段

2、销售汇总元旦前为住宅内部解筹期间，迎来成交一个小高峰，正式公开发售后元旦及春节期间成交量有一定升幅，总日均成交量约为3.5套/日住宅时间成交量成交面积成交金额成交均价2011.12.30-2011.12.31535715.9721451519404745.642012.1.1-2012.1.8181977.167477890415438.332012.1.9-2012.1.157840.653224661460665.862012.1.16-2012.1.228786.393056539382067.382012.1.

3、23-2012.1.31303333.0912835865427862.172012.2.1-2012.2.6141445.835589609399257.79总成交量130总成交面积14099.09总成交金额53636083住宅营销汇总一览表成交汇总栋号A1B1B2户型a1a2a3a5b1b2b3b5b6b1b2b3b5b6户型总套数1616161617171717171717171717户型总面积2016.481811.042016.481811.042343.961268.201376.491668.551843

4、.992343.961268.201376.491668.551843.99户型总可售金额80240577099498717064483857989274607517246371706448385798744774594337205172463559593768443487449967已经成交套数7121512101110121291658成交套数比43.75%75.00%93.75%75.00%58.82%64.71%58.82%70.59%70.59%52.94%5.88%35.29%29.41%47.06%已成交

5、面积882.211358.281697.851512.361378.8820.6809.71177.81301.641240.9274.6485.82490.75867.76成交面积比43.75%75.00%84.20%83.51%58.82%64.71%58.82%70.59%70.59%52.94%5.88%35.29%29.41%47.06%已成交金额3301404506436163071715872539523682831385053044294454395149271264813141287142185430

6、619123063349297成交金额比41.14%71.33%87.96%70.03%56.46%60.68%42.45%54.19%66.16%51.02%5.55%33.14%27.94%44.96%成交均价37423729371538833798382537603858378538793849381738973860时间截至：2012年2月6日各栋单位销控明细高层单位客户选购意向不高，下阶段营销重点放在14F以上单位A1栋B1栋B2栋a1a2a3a4b1b2b3b4b5b1b2b3b4b501020305010

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