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1、ConsumerBehaviour0Theconsumeristhefocusofallretailbusinessanditisimportanttoappreciatehow00consumersareinfluencedintheirbuyingdecisions.Mostofconsumers,beforemakinga34purchase,gatherinformationandevaluatewiththealternatives,buttheextenttowhich35theylookforinformationdependsonthetypeofpurchase.Fo
2、rexample,inthecaseof36routinegrocerypurchasesmostconsumersrespondtoautomatically.However,for37purchaseswheretheriskofmakingthewrongdecisionisgreater,likebuyinganew38car,sothesearchforinformationismoreimportant.Thedecisiontopurchaseisnevera39singledecisionbutanumberoftheseseparatedecisions,andata
3、nytimeduringthis40process,consumerscanchangetheirmindsaboutandchooseanalternativeroute.For41example,althoughaconsumermayhavedecidedwheretobuyaproductonlytorealise42atthelastmomentthatthisis,infact,havingthewrongchoice.Thepriceinthestoremay43betoohighorthestaffunhelpful.Ontheotherhand,alackofqueu
4、es,favourablecredit44facilitiesandefficientstaffallleadtoatoopositiveimpression,soretailersshould45rememberhowdifficultiesintheseareasthatcanaffectasaleorevenloseacustomerpermanently.TheCareerForum0 IfyouworkinthecitycentrethenavisittotheCareerForum,isthe00 city'smostsuccessfulrecruitmen
5、texhibition,willgiveyoutheinformation34 youneedtodeterminewhetheryouaremakingupthemostofyourself.35 Currently,thereareadvertisingmanynewvacanciesonthejobmarket.36 Withgoodskillsandahealthyworkrecordingreaterdemandthanever,itis37 theidealtimetoensurethatyourcareerisbeingontheright
6、track.TheCareer38 Forumhasbeenresponsibleforhelpingmanythousandsofthepeople39 improvetheirjobpotential,anditcandosomethingthesameforyou.40 Someofthebestjobsintownneverreachouttheadvertisingpages,so41 tobeconsideredforoneofthesetopjobsastheybecomeavailable,42 youwillneedtomake
7、closelycontactwiththeemployers'agents.TheCareer43 Forumismakingtheperfectopportunity.Itissetinaninformalatmosphere44 andthereisnopressureput;youcanchoosewhichagentsyoutalkto.45 Soifyouarelookingforanewjob,comeand
