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1、OutlineIntroductionIndustryAnalysisIndustrySegmentAnalysisCompanySituationAnalysisRecommendationCompanyBackgroundPepsiCoisaworldleaderinconvenientfoodsandbeverages,withrevenuesofabout$25billionandover142,000employees.PepsiCobrandsareavailableinnearly200countriesandterritories.BackgroundThecompany
2、consistsofthesnackbusinessesofFrito-LayNorthAmericaandFrito-LayInternational;thebeveragebusinessesofPepsi-ColaNorthAmerica,Gatorade/TropicanaNorthAmericaandPepsiCoBeveragesInternational;andQuakerFoodsNorthAmerica,manufacturerandmarketerofready-to-eatcerealsandotherfoodproducts.History1898CalebBra
3、dhamboughtthename"PepCola"for$100fromacompanyinNewark,NewJerseythathadgonebroke.Hethenchangedthenameofhisnewdrinkfrom"Brad'sColatoPepsi-cola,andpersuadedaneighborwhowasanartisttocreatethefirstPepsi-Colalogo.History1922thePepsi-ColaCompanywasinsolvent. Finally,onMarch2,1923,bankruptcywasdeclared,a
4、ndCalebBradhamreturnedtohispharmacyandfadedintoobscurity.History1923RoyMegargelformedthePepsi-ColaCompanyinthestateofVirginiain1923.History1931TheGreatDepressionof1929becamethelaststrawinMegargel'sattempttorevivehiscompany,andonJune8,1931,thePepsi-ColaCompanyagainsufferedtheagonyofbankruptcy.Hist
5、oryOnAugust10,1931,CharlesGuthformedthePepsi-ColaCompanyinthestateofDelaware.In1950amanagementchangebroughtAlfredN.Steele,adynamicandboldleader,tothepositionofpresidentofthePepsi-ColaCompany.By1959,underAlSteele'swatchfuleye,saleswentupover200%.History1965PepsiCo,Inc.isfoundedbyDonaldM.Kendall,Pr
6、esidentandChiefExecutiveOfficerofPepsi-ColaandHermanW.Lay,ChairmanandChiefExecutiveOfficerofFrito-Lay,throughthemergerofthetwocompanies.HistoryPepsi-Colawascreatedinthelate1890sbyCalebBradham,aNewBern,N.C.pharmacist.Frito-Lay,Inc.wasformedbythe1961mergeroftheFritoCompany,foundedbyElmerDoolinin193
7、2,andtheH.W.LayCompany,foundedbyHermanW.Lay,alsoin1932.HermanLayischairmanoftheBoardofDirectorsofthenewcompany;DonaldM.Kendallispresidentandchiefexecutiveofficer.Thenewcompanyreportssalesof$510millionandhas19,000employ
