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1、TableofContentsCompanyprofileHistoryofCocaColaBrandsofCocaColaSolicitingInvestorsDomesticStrategyMarketingStrategyInternationalStrategyCompetitorsSWOTAnalysisSuggestionConclusionCompanyprofileThatCoca-ColaCompanyissetupin1892,generalheadquarterissetupinUSAQiaoYaZhouAtlan
2、taatpresent,ismaximalthewholeworlddrinkcompany,thebinomial(Coca-Colarowowningthewholeworld48%marketplaceoccupationratioandthewholeworldfirstthreebigdrinkisfirst,Pepsisecond,lowquantityofheatCoca・Colathird),whosecampin2001iscollectedamountingto20,92millionU・S.dollar,theco
3、mmonstockstockholder'sequityis11,351millionU・S.dollarthen.ButCoca-Colaowns160kindsdrinkbrandsin200countries,alsoisamaximalthewholeworldjuicedrinkdealer(ineludetheMinuteMaidbrand)includingthatsoftdrink,motiondrink,milkkinddrinktheproduct,juice,teaandcoffee,beforefirstCoca
4、・ColaofUSArowbethatthepersongetsthemarketshareexceeding40%,Spriteisthatthequickestdrink,otherbrandineludeBerkthengrowup,thefruitcountryandbillow・HistoryofCocaColaCoca-Cola®originatedasasodafountainbeveragein1886sellingforfivecentsaglass・Earlygrowthwasimpressive,butitwaso
5、nlywhenastrongbottlingsystemdevelopedthatCoca-Colabecametheworld-famousbranditistoday.1894一AmodeststartforaBoldIdeaInacandystoreinVicksburg,Mississippi,brisksalesofthenewfountainbeveragecalledCoca-Colaimpressedthestore'sowner,JosephA.Biedenharn.HebeganbottlingCoca-Colato
6、sell,usingacommonglassbottlecalledaHutchinson.BiedenharnsentacasetoAsaGriggsCandler,whoownedtheCompany.Candlerthankedhimbuttooknoaction.OneofhisnephewsalreadyhadurgedthatCoca・Colabebottled,butCandlerfocusedonfountainsales・1899ThefirstbottlingagreementTwoyoungattorneysfro
7、mChattanooga,TennesseebelievedtheycouldbuildabusinessaroundbottlingCoca-Cola・InameetingwithCandler,BenjaminF.ThomasandJosephB・WhiteheadobtainedexclusiverightstobottleCoca-ColaacrossmostoftheUnitedStates(spec讦icallyexcludingVicksburg)-forthesumofonedollar.AthirdChattanoog
8、alawyer,JohnT.Lupton,soonjoinedtheirventure・1900-1909...RapidgrowthThethreepioneerbottlersdividedthecou
