商学导论论文

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1、询仕樹人大段CoursePaper班级英语091班姓名张春燕学号2009080141252012年12月31H组别第三组完成时间Howtoestablish“Guanxi”Now,Chinaistheworldsthirdlargesteconomy.Consequently,arisingnumberofforeigncompaniesseethegreatbusinesspotentialintheChinesemarket.Foreigncompaniesareoftenadvisedtomakeanefforttou

2、nderstandtheculturalaspectsinvolvedintheChinesebusinesscultural.ThewayChinesehandlingtheirrelationshipsandnetworksiscalled“guanxi'l"guanxi，，anditseffectsonbusinessbecomeaninterestingsubjecttolookinto-LuoJiaDe,theSociologyprofessorofTsinghuaUniversity,said:”TheChine

3、searedifferentfromtheWestandJapanthatChinesearethepatternofdifferencesequenceandRelationalism•”TheChineseentrepreneurs,awareofRelationalism，candealwiththeirbusinesshandily.LiKashing*ssecretofsuccessistoaccountforallparties.Aslongaseverypartygainsinterests.thebusine

4、ssrelationshiphasbeenformed.SoIchoosethistopictowriteanessay・1.DefinitionGuanxidescribesthebasicdynamicinpersonalizednetworksofinfluence,andisacentralideainChinesesociety.InWesternmedia,thepinyinromanizationofthisChinesewordisbecomingmorewidelyusedinsteadofthetwoco

5、mmontranslations—"connections"and"relationships”一asneitherofthosetermssufficientlyreflectsthewideculturalimplicationsthatguanxidescribes.Fundamentallyguanxiisaboutbuildinganetworkofmutuallybeneficialrelationshipswhichcanbeusedforpersonalandbusinesspurposes-2.Howtoe

6、stablish"Guanxi”2.1BeingdependableandreliabledefinitelystrengthenstherelationshipItislikebeingfriends,andfriendscancountoneachotheringoodandtoughtimes.Agoodexampleisrelatedtothe1989politicalinstabilityinChina.CompaniesthatstayedfoundtheirrelationshipwiththeChineses

7、trengthenedastheywereviewedbytheChineseasfriendswhodidnotabandontheChinesewhentheyneededfriends.Fourth,frequentcontactswitheachotherfosterunderstandingandemotionalbondsandtheChineseoftenfeelobligatedtodobusinesswiththeirfriendsfirst.1.1GetintouchregularlyEvenifit's

8、justasimplee-mailwithacoupleofsentences,besuretogetintoucheveryweekorso.Peopledriftapartduetolackcommunications.Sodonftletthathappentoyou,especia