商学导论期末指导

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1、正误判断：举例TheUnitedStatesgovernmentmanagesthecollectionandspendingofitsrevenuesthroughmonetarypolicy.Aplannedeconomyreliesonacentralizedgovernmenttocontrolallormostofthefactorsofproductionandtomakeallormostproductionandallocationdecisions.选择题：举例Aisadocumentinwhichanentre

2、preneursummarizeshisorherbusinessstrategyforaproposednewventureandhowthatstrategywillbeimplemented・A)successchartB)director'sguidelineC)financialblueprintD)businessplanThepriceatwhichthequantityofgoodsdemandedandthequantityofgoodssuppliedareequalisreferredtoas•A)theeq

3、uilibriumpriceB)consumerequalitypriceC)thedeal-makerpriceD)thefixedpointpriceDecisionmaking：sampleAsRobMasonplannedhistutoringbusiness,herealizedthathewouldneedtoprovidehisserviceinanefficientmanne匚Heisabletousequietareasoncampusforhistutoringandthereforedoesnothavean

4、ybusinessexpensesassociatedwithrentinganofficeorfacilityforhisbusiness.Healsoneedsacompetitiveadvantageoverothertutors.Foreachbusinesscourseinwhichhecanserveasatutor,hehasdevelopedalargenumberofpracticequestions.Thisdistinguisheshimfromothertutors,whotypicallyjusttryt

5、oexplaindifficultconceptstothestudents.Robbelievesthatbyhelpingstudentsworkonpracticequestions,theywillbebetterpreparedforexams.Heasksthemtotakehispracticeexambeforehebeginstutoringthemsothathecanfocusontheareaswheretheyareweakest.Attheendofthesessions,hehasthemtakeap

6、racticeexamagaintodemonstratehowmuchtheyhavelearnedfromhistutoring.Rob'stutoringprocessisveryorganized,andheusesthisprocessashiscompetitiveadvantage.1•HowcanRobmakestudentsawareofhiscompetitiveadvantage?2.HowcanRobdeterminewhetherheisprovidingaqualityserviceforhiscust

7、omers?Awell-knownbicyclecompanyintownhasaskedthethreepartnersoftheRuggedBikeShopiftheywanttoconverttheirnewbikeshopbusinessintoachain-stylefranchise.Thefranchisorwouldprovidethemwithguidanceinrunningthebikeshopbusiness,buttheywouldhavetoallocateaportionoftheirprofitst

8、othefranchiso匚Thepartnersbelievethattheycanmanagethebikeshopbusinessontheirownanddonotwanttosharetheprofitsoftheirbusiness,T