SAP实时高效的移动商务智能解决方案

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1、实时高效的移动商务智能解决方案李飞SAP资深方案架构师2013年4月成都InDetail:PredictiveCustomerSegmentation&TargetingCRPM?SEGMENTATIONALERTSSIMULATEFEEDSEARCHPERSONALIZEADMINISTRATORWhat:OVERVIEWSEGMENTSegmentationonawiderandmoregranularsetofdatanotAllcustomerswithrevenuegreaterthan55milionsExploreATTRIBUTESSaveQueryrequiringSAPC

2、RMAttributeGroupSales1CustomerProductGroup(0/6)(0/7)ProductArea(1/8)Sales(1/8)Attribute2PGroupClass1DistributionGroup1ChainDistributionTypeChain(2/5)(2/5)Attribute3PGroupStatus2Group2AreaTypeSales1OrgTypeDChain2(0/15)2(0/15)TypeDChain3(1/45)3(1/45)Trackingofsuccessfulimplementationofinitiativesouto

3、fCustomerGroupPGroupPGroupLabel341GroupType3Area4TypeDChain22SubtypeDChain2.1SubtypeDChain3.1SalesProductAreaPGroupLabel52Group4AreaTypeDChain33Subtype2.22Subtype3.2SalesAttributeGroup4PGroupArea65Label3Group5TypeDChain44SubtypeDChain2.3SubtypeDChain3.3segmentationCustomerAttribute5PGroupLabel74Gro

4、up6Area6SubtypeDChain2.4SubtypeDChain3.4Attribute6Label5Area7TypeDChain55SubtypeDChain2.5SubtypeDChain3.5typehain3.2(4)DChSubAttribute7TTypeDChain6pe6DChainDChainAlllevelsofsalescanusesegmentationfeaturestodefine1.503SearchResults:„Allcustomerswithrevenuegreaterthan55milions“CustomerClassAowntarget

5、customerstoimprovesalesCustomerClassRevenueMarginPurchasingBu...CountryRegionAllManufactureCustomersCustomerN...A$25.534...20%$555.555.999...USAWash...30%PredictivesegmentationbyidentifyingcommonCustomerN...A$25.534...20%$555.555.999...USAWash...CustomerN...A$25.534...20%$555.555.999...USAWash...20

6、%characteristicswithinagivengroupCustomerN...A$25.534...20%$555.555.999...USAWash...CustomerN...A$25.534...20%$555.555.999...USAWash...aningfulLabelSomeMea10%CustomerN...A$25.534...20%$555.555.999...USAWash...CustomerN...A$25.534...20%$555.555.999...USAWash...0CustomerN...A$25.534...20%$555.555.999

7、...USAWash...50,000MCustomerN...A$25.534...20%$555.555.999...USAWash...ClassAClassBClassCReal-timesimulationandsegmentbuildingMoregranulartargetingleveragingpredictiveanalyticstargetCustomers2©2012SAPAG.All