翻译课堂中广告翻译的论文

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1、AnAnalysisofLanguageFeaturesinEnglishAdvertisement分析英语广告的语言特征学生姓名：***所在系别：外国语言文学系班级：英语*班学号：***完成时间：2014年5月ContentsAbstracti摘要iiI・Introduction11.1RationaleoftheStudy71.2DefinitionofAdvertising71.3FocusofthePresentStudy71.4SourcesofData8ILLexicalFeatures82.1Class

2、ificationofAdvertisingandItsAudience82.2SimilaritiesattheLexicalLevel9221FewVerbsAreUsed102.2.2UseofEmotiveWords102.2.3MakePunandAlliterationio2.2.4UseofWeaselWords102.3DifferencesattheLexicalLevel112.3・1GenderIdentityinAdvertisements112.3.2SelectionofAdjective

3、s122.3.3CompoundWords122.3.4UseofPronouns13IILSyntacticalFeatures133.1Similarities133.2Differences15321Headlines153.2.2ComparisonofHeadlinesofDifferentTypesofAds16IV.DiscourseFeatures174.1BodyCopyofAdvertisements174.2DifferencesinBodyCopy17V・Conclusion19Bibliog

4、raphy20AbstractThispaperpresentsananalyticalstudyofthelanguagefeaturesofEnglishadvertisementsatlexical,syntacticanddiscourselevels-Inordertoconductadata-drivenstudy,theauthorbuildsacorpusof60Englishadvertisements.Itishopedthatthroughthedetailedsurveyofthreetype

5、sofadvertisements:namely,dailyconsumergoodsads,technicalequipmentads,serviceads,similaritiesanddifferencesinadvertisinglanguagefeaturescanbesummarizedandpossiblereasonswillbegiveninthelightofthemeaning,andfunctionoflanguage.Thispaperwillbepresentedinfiveparts.T

6、hefirstpartistheintroductionandthelastconclusion.Thefocusofthepaperislaidonthethreemiddlepartswhichrespectivelyanalyzelanguagefeaturesatlexical,syntacticanddiscourselevels.Theconclusionofthispaperisdrawnfromthedataanalysis.Intheanalysis,examplesfromthecorpuswil

7、lbegiven;figures,tablesandgraphswillalsobeofferedtomakethepaperunderstandableandpersuasive.ItishopedthatthestudycanshedlightonthelanguagefeaturesofadvertisementsandalsoprovidehelptocopywritersandadvertisingEnglishlearners.Keywords:EnglishAdvertisements,Lexical,

8、Syntactic,Discourse,Differences木文旨在通过对书面英语广告的语言分析总结出广告英语在词汇、句法、篇章上的语言特点。为了使研究从数据出发得出科学结论，木文作者建立了一个拥有60篇各类广告的小型语料库。通过对此语料库屮日用品广告、科技设备广告、服务业广告的深入细致的定量和定性分析，总结出广告英语在此三类广告中的相同点与