外国教授建议的Business Plan Outline

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1、BusinessPlanOutlineforTFSU/TCCStudentsMay-June20115/09/2011CEOI.ExecutiveSummary(Itwillbewrittenaftertheothersectionsofthebusinessplanhavebeencompleted).II.History/Backgrounda.BusinessDescriptionb.UniquenessofBusiness(NeedforBusiness)c.Objectivesi.Visionii.Missio

2、nd.FundsRequiredi.UseofFundse.PrincipalsofBusinessMARKETINGIII.Marketa.IndustryAnalysisb.MarketTrendsandGrowthc.TargetAudiencei.Primaryii.Secondaryd.PrimaryCompetitorse.MarketResearchi.Industryii.Consumeriii.Tradef.MarketingGoalsi.ShareofmarketgoalsBusinessPlanOu

3、tlineforTFSU/TCCStudentsMay-June20115/09/2011i.Othermarketinggoalsii.Marketingplanb.ProductDevelopmentc.PromotionMixi.PromotionObjectivesandGoalsii.Strategy1.CommunicationObjectivesandGoals2.TrialandRepeatStrategy3.PromotionToolsa.Advertisingb.MediaSelectionc.Sal

4、esPromotioni.Consumerii.Traded.PersonalSellinge.PublicRelationsf.BuzzMarketingg.InternetMarketing4.OtherMarketingConsiderationsd.SummaryStrategyforExpansionintoForeignMarkets:U.S.i.Productii.Pricingiii.Distributioniv.Promotionv.PersonalSellingvi.Financingvii.Prob

5、lems&OpportunitiesBusinessPlanOutlineforTFSU/TCCStudentsMay-June20115/09/2011HRI.ManagementandOrganizationa.BoardofDirectorsandAdvisoryTeamb.Managementteamc.Keyemployeesd.RecruitmentandTraininge.CompensationandEvaluationII.OperationsManagementa.ProductionorServic

6、eDetailedPlanb.LayoutandFacilitiesManagementc.ScheduleandEvaluationTechniquesIII.FinancingtheOperationa.IncomeorProForma(FiveYears)b.CashFlowProjectionc.OperatingCapitalRequirementsi.DetailedDescriptionofFundsandAllocationii.SourcesofFundsd.InvestorOpportunityi.D

7、escriptionii.ExitStrategyiii.SummaryofBenefitstoInvestorsCEOIV.ProblemsandOpportunitiesa.PossibleProblemsb.OpportunitiesV.Appendixa.SampleCreativeExecution