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1、外文翻译外文TheStudyofChinaRetailBusinessDevelopmentStrategyMaterialSource:InternationalJournalofMarketingStudiesAuthor:jingsun1.ForeigncapitalRetailbusiness'strendofdevelopmentandcharacteristic1.1Themanagementstrategy:TheforeigncapitalRetailbusinessconstructsthetradeintegrationmanagementsystem
2、intheindustry,implementstheglobaltradestrategy.Theseenterpriseshavethenumeroussubsidiarycompaniesandstoresinoverseas,formsintegratedandsoontrade,sale,andinformationworldmanagementnetworks.Inworldwidescale,thevarioussubsidiarycompaniesandbranchesunderbasecompaniesunifiedcommandimplementsth
3、eunificationsupply,theunificationallocation,theunificationsale,theunificationsettlesaccounts.Facingtheworldmarket,theyconsiderthewholeworldbusinessstrategy,thuscausestheenterprisetoobtainthegreatestincome.1.2Theinvestmentseize:theexpansionorder,proceedsinanorderlyway,investsfromthedispers
4、iontotheformalizationinvestmentmanagement.Thecentralisminvestmentandthelarge-scalemanagementistheforeigncapitalretailbusiness’sinvestmentstrategyinordertoseizetheinternationalmarket.DemonstratedaccordingtothematerialthatthetransnationalretailbusinesssuchasWal-Mart,Carrefour,andMetroandsoo
5、ndirectinvestmentinBeijing,Shanghai,andShenzhenandsoon,thehighestinvestmentcostreachesashighasmorethan300,000,000USdollars,theinvestmentscaleisbiggerthanexistingcommercialfacilitiesinChina.1.3Themanagementpositionstrategy:EverysuccessfulforeigncapitalRetailbusinessinChina,majoritychoosest
6、heglobalmostgrowingmainforceretailsalesbusinessstrategy,grabbingthemostgrowthprospectmarketdomain.Theyhasadopteddirectspanningtraditionalfoodsupermarketandthestandardfoodsupermarketpatterninthesupermarketmanagementposition,directsetuplarge-scalesynthesissupermarketandwarehousingtypesuperm
7、arket.1.4Thetechnicalstrategy:Theforeigncapitalretailbusinessmanagesenterprisemassivelyusingthepresentinformationtechnology.Wal-Mart'sinformationsystemisthemostadvancedcommercialinformationtechnologysystem,ithasmainfeatureincludingmoreinvests,thefunctionentire,thesp
