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1、外文觀译外文TheStudyofChinaRetaiIBusinessDevelopmentStrategyMaterialSource:InternationalJournalofMarketingStudiesAuthor:jingsun1.ForeigncapitalRetailbusiness'strendofdevelopmentandcharacteristic1-1Themanagementstrategy:TheforeigncapitalRetailbusinessconstr
2、uctsthetradeintegrationmanagementsystemintheindustry,implementstheglobaltradestrategy.Theseenterpriseshavethenumeroussubsidiarycompaniesandstoresinoverseas,formsintegratedandsoontrade,sale,andinformationworldmanagementnetworks.Inworldwidescale,thevar
3、ioussubsidiarycompaniesandbranchesunderbasecompaniesunifiedcommandimplementstheunificationsupply,theunificationallocation,theunificationsale,theunificationsettlesaccounts.Facingtheworldmarket,theyconsiderthewholeworldbusinessstrategy,thuscausestheent
4、erprisetoobtainthegreatestincome.1.2Theinvestmentseize:theexpansionorder,proceedsinanorderlyway,investsfromthedispersiontotheformalizationinvestmentmanagement.Thecentralisminvestmentandthelarge-scalemanagementistheforeigncapitalretailbusinessesinvest
5、mentstrategyinordertoseizetheinternationalmarket.DemonstratedaccordingtothematerialthatthetransnationalretailbusinesssuchasWal-Mart,Carrefour,andMetroandsoondirectinvestmentinBeijing,Shanghai,andShenzhenandsoon,thehighestinvestmentcostreachesashighas
6、morethan300,000,000USdollars,theinvestmentscaleisbiggerthanexistingcommercialfacilitiesinChina.1.3Themanagementpositionstrategy:EverysuccessfulforeigncapitalRetailbusinessinChina,majoritychoosestheglobalmostgrowingmainforceretailsalesbusinessstrategy
7、,grabbingthemostgrowthprospectmarketdomain・Theyhasadopteddirectspanningtraditionalfoodsupermarketandthestandardfoodsupermarketpatterninthesupermarketmanagementposition,directsetuplarge-scalesynthesissupermarketandwarehousingtypesupermarket.1.2Thetech
8、nicalstrategy:Theforeigncapitalretailbusinessmanagesenterprisemassivelyusingthepresentinformationtechnology.Wal-Martfsinformationsystemisthemostadvancedcommercialinformationtechnologysystem,ithasmainfeatureincludingmoreinvests,thefunctionentire,thesp