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1、MarketingCustomerSatisfactionSincethelateeightysofthe20thcentury,thecustomersatisfactionstrategyhasincreasinglybecometheenterprisehasmorecustomersshare,overallmanagementmeansofgainingcompetitiveadvantage.Strategy,customersatisfactionisthemodernenterpr
2、isetoobtaincustomersncurrencyvote”Changeovertime,thegreatabundanceofsocialmaterialwealth,customersalsohasthesubjectthedemandsofconsumersintheacrossthemateriallackoftimes,thepursuitofthenumberoftimes,thepursuitofqualityoftheera,inthelateeightysofthe20t
3、hcenturyintotheeraoftheemotionalconsumption.Inourcountry,withtherapiddevelopmentofeconomy,wealsohaverapidlyacrossthemateriallackoftimes,thepursuitofthenumberoftimesandthepursuitofqualityoftheera,tothisday,stepbysteptowardstheemotionalconsumptionage.In
4、theemotionalconsumptionera,companieswithsimilarproductshasbeenachievedatthesametime,homogeneity,can,sameprice,consumerspursueisnolongerthequality,functionandprice,butcomfortable,convenient,safeandsecure,speed,newlyestablished,environmentalprotection,c
5、lean,pleasant,interesting,consumersincreasinglyfocusontheproductcanbringvitalitytotheirlives,enrichment,comfortable,aestheticandspiritualculturegrade,andexceedconsumerexpectationsofpre-sale,sale,after-salesserviceandconsulting.Thatistosay,people'spurs
6、uitoftodayistohavethesenseoffulfillmentandsatisfactiontotheheartofgoods,isahighvalue-addedgoodsandservices,thepursuitofvaluesandconsciousness,personalizedanddiversifiedintangiblesatisfactionerahascome.Andadapttochangingconsumervaluepursuitofthecompeti
7、tionbetweenenterprises,alsobytheproductcompetition,pricecompetition,technologicalcompetition,advertisementcompetition,brandcompetitiondevelopmenttotoday'simage,reputation,culturalcompetitionandservicecompetition,competitionofcustomersatisfaction.Thisc
8、ompetitionistheenterpriseinthefieldofwideAngle,widthofspaceandtimewithinthescopeofthehigh-level,embodiesthecomprehensivestrengthofcompetition.Itincludesorganizationinnovation,technologyinnovation,managementinnovation,theindustrialforesight,pro
