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1、我国的冷链物流市场及其发展策略外文翻译外文翻译原文China'scoldchainlogisticsmarketanditsdevelopmentstrategyMaterialSource:InternetAuthor:RuchunDeng[Abstract]frozenmostofgoodsinourdailyconsumergoods,includingeggs,meatandmeatproductscategory,aquaticproducts,fruitsandvegetables,dairyand
2、colddrinks,medicineandsoon.Inrecentyears,asChina"seconomicdevelopmentandpeople'slivingstandards,consumptionoffrozengoodsisgrowing.Closelyrelatedgoodsandrefrigeratedcoldchainlogisticsisdevelopingrapidly,but,overall,thedevelopmentofcoldchainlogisticsisstillnot
3、keepupwithmarketdemand.First,therefrigeratedtransportationmarketsituationanddevelopmentstrategyInrecentyears,China"smeat,eggs,milk,aquaticproducts,fruitsandvegetablessuchasmorethan10%increaseperyear,ofwhich75%ofperishablefood.Theperishablegoodsmainlybyrailan
4、droadtransport.Atprosentthevolumeofroadtramsportrefrigerationrefrigeratedvolumeoftotal25%,Chinanowhasallkindsofrefrigeratedvehiclesmorethan6vehicles,refrigeratedtrucksannualproductioncapacityof4,000vehicles.Totalrailwayrefrigeratorcarsofmorethan5400vehicles,
5、tomeetabout50%ofthenationalvolume.Therefore,ourrefrigeratedtransportmarketingeneralisinshortsupply.ButitshouldbenotedthattherefrigeratedtransportmarketinChinatherearealsooutdatedfeicilities,lowqualityoftransport,sociallevelisnothigh,lossofhigh-costandhighVie
6、woftherefrigeratedtransportationmarketsituation,thelogisticsenterprisesinmarketing,refrigeratedtransport,itshouldadoptthefollowingstratcgy.First,thetraditionaltransportenterprisesshouldactivelydeveloptherefrigeratedtransportbusiness.Onroeidtremsportenterpris
7、es,therelcitiveexcesssupplyinthetransport,transportation,moreandmorecasesoflowprofits,thedevelopmentofrefrigeratedtransportisawisechoice,aslongasstrengthenmarketingefforts,prospectsarebright.Second,theimplementationofprofessiormldevelopmentstrategies.Logisti
8、csenterpriscsinthedcvclopmentofrefrigeratedtramsportbusiness,mustfollowtheroadofspecialization,thepurchaseofagoodrefrigeratedtransportequipment,hireprofessionaltalent,providingspecializedtranspo
