广东电大英语本科商务方向

《广东电大英语本科商务方向》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、YoyoTeahouseSettingupProjectPreparedExpresslyforMr.FangZhiZhaoManagerGuangzhouHaizhuSub-branchBankofChinaPreparedbyFangFangTel:13556057110E-mail:fflinda@tom.comJune.15,2008TABLEOFCONTENTSExecutiveSummary0Introduction1FindingsandAnalysis2•Opportunities2•Location2•Services3•Strengths4•Staff5•Facilit

2、ies5•Schedule6•RiskManagement6•CostBreakdown8•Benefits9Conclusion10Appendix1.CurrentBusinessAnalysis112.CustomerProfiles133.FocusGroups144.SWOTAnalysis165.ObjectiveSMARTAnalysis186.ActionPlan207.ActivityChart22&ProjectCosting239.RiskAnalysisandManagementPlan2510.LogicalFrameworkoftheProject27Execu

3、tivesummarvWiththeincreasingdemandofteaandthegrowingtourisminGuangzhou,1amgoingtoopenateahousenamedYoyoteahouseinTianhearea,neartheshoppingcentreasIrealizedtheconvenientlocationisneededforcustomers.Yoyoteahousewillofferafullrangeofteas,aswellaspremiumchocolates,cakes,andlooseteafortakinghomeorgivi

4、ngasgifts.Ourgoalistobeanidealplaceforcustomerstomeetfriends,havegoodtea,andstayaslongastheywant.TohaveabetterunderstandingofthecurrentteahousesituationinGuangzhou,wehavemadeamarketsurveywiththeaidoffocusgroup.Wecollectedalotofinformationaboutcustomer'scomplaintsandsuggestions.Forinstance,customer

5、scomplainabouttherelativelyhighprice;thechoiceislimited;theserviceisnotprofessional;theenvironmentistoonoisy.So,wearecommittedtoprovidingonlyhigh-qualityproductsandservices.Wealsosentquestionnairestoourpotentialcustomers・Thefeedbackisactiveandhelpfulforustoworkoutourplan.Ourmarketstrategyistomakep

6、otentialcustomersawareofYoyoteahouseopeningandlocation.So,wewillcombineheavyprintadvertisingandtargetedpromotionstointroduceYoyoteahouse・TheownersareinvestingRMB70.000intothebusiness.TheshopneedsaloanofRMB80.000tocarryoutthedecoration,purchasenewequipmentandfurnitureaswellasfortheinitialstart-up.T

7、heprojectforecaststhattheturnoverandprofitcanreachRMB270,000andRMB76.000respectively.Wewillpayofftheloanwithintwoyearandgetprofit・IntroductionWiththeincreasingdemandofhealthydrinks,morepeopleareturningtowardsteaa