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1、人文地理2015年第3期总第143期文章编号:1003-2398(2015)03--0137-08DOI:10.13959/j.issn.1003-2398.2015.03.021旅游感知价值和满意度与行为意向的关系韩春鲜（扬州大学旅游烹饪学院旅游管理系，扬州225127）RELATIONSHIPOFTOURISTPERCEIVEDVALUE,SATISFACTIONANDTOURISTBEHAVIORALINTENTIONHANChun-xian(SchoolofTourismandCulinaryScience,TourismMana
2、gementDepartment,YangzhouUniversity,Yangzhou225127,China)Abstract:Inareviewofdocumentsaboutdefinitionsandmeasurableattributesofperceivedvalue,satisfac-tionandtouristbehavior,aswellastheirrelationshippath,thispaperanalyzedthemultidimensionalmeasur-ingcontentandsomeproblems
3、amongthem.Theywere:Therewererepeatedmeasurablepartsbetweenoverallsatisfactionandperceivedemotionalvalue.Whentheoverallsatisfactionwasmeasuredaccordingtobalancingcostandrevenue,itsmeasurableideawasthesameastheperceivedvalue.Themeasurableitemsbetweenattributessatisfactionan
4、dfunctionalvaluewerealike.Thenconceptsofutilitarianismtouristper-ceivedvalue,tourismsatisfactionandtheirmeasuringcontentsweresuggested,thetouristperceivedvaluewerecomposedoffunctionvalueandemotionalvalue.Theoverallsatisfactionwaschosentoanalyzerela-tionshipsamongtouristpe
5、rceivedvalue,satisfactionandbehavioralintention.Atlast,acasestudyofLing-shanscenicspotinWuxicitywasaddressed,andapproachesofSEMwasusedtoanalyzethetheoreticalcon-structoftouristperceivedvalueandinfluencingpathsamongtouristperceivedvalue,satisfactionandbehav-ioralintentiona
6、ccordingtothesurveybehaviordataofdomestictouristswhoarrivedatscenicspot.Themainconclusionsareasfollows:perceivedvalueofscenicspotincludesoffunctionalvalueandemotionalvalue.Thefunctionalvalueincludesofdirectandindirectrevenue,theformerwascomposedofrevenuesofculture,natural
7、landscape,entertainmentandoverallproductandservice,andthelatterwasreferredtothehappinesswhichtouristsobtainedfromthescenicspotexperience.Theindirectrevenuecamefrombalanc-ingthecostwhichwastimeandmoney.Inaddition,touristperceivedvaluewasactivelyeffectedonsatisfac-tionandto
8、uristbehavioralintentionwhilethesatisfactionhadnorelationshipwithtouristbehavioralinten-tion.Key
