(英文)罗兰贝格给荷兰石油做的SWOT分析.ppt

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1、SectorSketchandSWOTAnalysisoftheDutchOilSector–FinalPresentation–DutchMinistryofEconomicAffairsOilDivisionTheHague,3rdFebruary1999AconflictappearstobeemergingbetweenthetraditionalDutcheconomicstrengthsandmorerecentenvironmentalconcernsDutcheconomicprosperityOilindustryfocussedonex

2、portsFoundedontradingMotorofRotterdamtradingstrengthDutchenvironmentLegitimateenvironmentalconcernsHighpopulationdensitylow-lying-vulnerabletoGlobalwarmingGlobalwarmingCongestionNoiseExportindustrymustbeinternationallycompetitivetosurviveToughenvironmentalstanceConflictContentsPage

3、A.ExtractsfromSectorSketchB.FeedbackfromoilandchemicalcompanyinterviewsC.SWOTAnalysisC.1.StrengthsC.2.WeaknessesC.3.OpportunitiesC.4.ThreatsD.Recommendations47111217232631A.ExtractsfromSectorSketchTheDutchoilindustryhastraditionallybeenstrongandinternationallyorientatedRefiningandC

4、hemicalsTradingPortsOnly15%oftotaloilsupplydestinedforhomemarketAccountsfor9%ofEUrefiningcapacityKeysynergieswithandsupplytoDutchchemicalsindustryBeneluxchemicalclusterissecondlargestinEuropeRotterdam‘world’sleadingport’for30yearsRoad,rail,inlandwaterwayandpipelineconnectionstomany

5、majormarketsMajoroiltradingmarketintheEUtimezoneandoneofthebig3globally(Rotterdam,Houston,Singapore)EachsectorintheoilindustryfacesimportantissuesaffectingitscompetitivepositionOilrefiningIncreasingcostsofenvironmentalcomplianceMergers/allianceschangethecompetitivesceneOvercapacity

6、andlowreturnsStorageSupportstheinternationalbusinessFostersindependenttradersOvercapacityandlowreturnsTradingStrongroleofrefiningcompaniesDependentoncriticalmassofRotterdammarketBunkeringImportantfueloiloutletforrefinersRefinersbecomingdominantPipelinesPipelinesandwaterwayskeytoRot

7、terdamlogisticaladvantageDominatedbyprivateorconsortiumownedpipelinesChemicalsImportantsynergieswithoilsectorSectorenteringdownturnLong-termgrowthpotentialB.FeedbackfromoilandchemicalcompanyinterviewsEnvironmentalandclean-upregulationswerecentraltoviewsexpressedbymostintervieweesRo

8、leoftheNetherlandsDecision