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1、lenovoCompanyprofileLenovoisaninternationalcompanyofhighlyinnovativalscienceandtechnology,ItisconsistedfromlenovoandformerIBM'spersonalcomputerdivision.Astheleadershipenterpriseofglobal'sPCmarket,lenovoisengagedinthedevelopment,manufacture,andsellingtec
2、hnologyproductsofthemostreliable,safeandeasytouseandprovidingthehighqualityandprofessionalservices.Since1996,thesalesvolumeoflenovocomputershasbeenthefirstplaceinthedomesticmarket,whichisdevelopingrapidlyinrecentyears,fromthebeginningof2011,ittakesupase
3、condthroneoftheworldcomputersales.ThedevelopmentofhistoryLenovo'sstart-upstage(In1984-1987):Usingthetechnologyservicetoaccumulatecapital,throughthefistproductstoopenthemarket.Lenovo'sinfancy(In1988-1993):Withinternationalimpetusindustrialization,formask
4、ill-work-tradeindustrysystem.Lenovo'srun-up(In1994-1996):Shoulderingthenationalcomputerindustrystandard,andfoughtbacktheinternationalcompetition.Lenovo'stakeoffstage(In1997-2000):Tooccupythemarketthoughscaleeffect,toSetupthebrandthoughmarketing.Lenovo's
5、transformationstage(After2001):Transferringtohigh-techandservice,andactivelypreparefordiversificationandinternationalization.organizationstructureLenovowanttoenterinternationalmarketThename"Legend"havebeenregisteredinalmostallEuropeancountriesCISystemMI
6、理念识别系统"attract,cultivate,retainandusestaff"asthecoreoflenovo,whichadvocatedtointegratetheemployee'spersonalbenefitsintothelong-termdevelopmentofenterprises.Aim:respectclients,honourshareholders,andvalueemployees.Missions:High-techLenovo,ServitizationLen
7、ovo,InternationalLenovo.Marketpositioning:1)engagedinthedevelopment,manufactureandsalesofthemostreliable,secureandeasy-to-usetechnologyproducts. 2)helpcustomerstoimproveproductivity,enhancethelivingquality.StrategyChinesemarketasthemainmarketDeepeningth
8、eguideofclinetServicehelpproducttoaddvalue,productledgrowthinservicesAcceleratingthedevelopmentofthebusinessbyjointventureandcooperationEstablishguaranteesystemofthecompetitivenessofthecompanyStrengthenthemanagementofhumanresourc
