《国际商务文化》教案.doc

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1、InternationalBusinessCulture袁克蕙Chapter1Introduction1.AboutthiscourselIthasbecomecommonplaceknowledgethatglobalizationisoneofthemajorforcesshapingourworld.Ifwelookatthespreadofinformation,ideas,capital,media,culturalartifacts—orforthatmatter,people—wecanseetheboundariesandbordersthathavehi

2、storicallyseparatedonecountryoronegroupfromanotherarebecomingmoreandmorepermeable.Forproofofthisclosetohome,youneedonlytolookatthetransnationalcorporationsinourcountry.Moststudentsstudyhardinordertogetachancetoworkinthetransnationalcorporations.Evenifyouhaveacompanyofyourown,it’sstillnece

3、ssaryforyoutodealwithbusinesswithpeoplefromdifferentcountries.Introductionl“InternationalBusinessCulture”isdesignedtohelpyoumeetthechallengesoflivinginaworldinwhich,increasingly,youwillbeaskedtointeractwithpeoplewhomaynotbelikeyouinfundamentalways.Itsoverarchinggoalsaretohelpyoubecomesens

4、itivetointerculturalcommunicationdifferences,andtoprovideyouwiththeknowledgeandskillsthatwillhelpyouinteractsuccessfullywithpeoplefromculturesotherthanyourown.WehopethecoursewillaccomplishthosegoalsbyexposingyoutoCharlesMitchell’sbookonthissubject,andbygivingyouavarietyofopportunitiestopr

5、acticeinterculturalcommunicationyourself.Introduction2.Courseaim:toimprovecultureawarenessmainlythroughreadingactivities,togetherwithsomepresentationexercises.Courseduration:1st—16thweek(2(3)periodsweekly)Courserequirements:4PsPresence:toshowupforclassPunctuality:toattendontimePreparation

6、:topreviewthetextPresentation:tobeactiveinteamworklWhatisculture?lWhatarethecoreelementsofculture?lWhyislearningcultureimportant?lTowhatextentcanculturehaveasignificantimpactoninternationalbusiness?lCanyougivesomeexamplesofculturaldifferenceorcultureclash?Conceptsof“culture”l以文教化，人文教化。l指运

7、用文字的能力及具有的书本知识。l人类所创造的财富的总和,特指精神财富,如文学、艺术、教育、科学.l是一定社会的政治和经济的反映，又给予伟大影响和作用于一定社会的政治和经济。l一种社会现象，是人们长期创造形成的产物。同时又是一种历史现象，是社会历史的积淀物。l指一个国家或民族的历史、地理、风土人情、传统习俗、生活方式、文学艺术、行为规范、思维方式、价值观念等。l人类创造出来的所有物质和精神财富的总和。其中既包括世界观、人生观、价值观等具有意识形态性质的部分，也包括自然科学和技术、语言和文字等非意识形态的部分。Whatcanyou