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1、29/30TherearethreestepstomakinganIBMpresentation: PlanItoffersadviceonorganizingyourmessage,sharpeningyourfocusonwhatyouwanttosay,andarrangingitinamannerthataudiencescanfollow.PrepareItisaresourceforconstructinggraphicsupportmaterialsinFreelanceGraphics(PowerPointisalsosup
2、ported).Youwillfindinstructionsonhowtoincludeelementssuchastext,chartsandgraphsinastylethatwillbeconsistenttoallouraudiences-an"IBMlook,"inmuchthesamewaythatouradvertisingandmarketingmaterialshaveadistinctappearance.PresentItofferstipsonhowtodeliverwhatyou'vepreparedeffectiv
3、elytoanaudience.Presentationsarenotaboutshowingaseriesofslides;theyareaboutyou,communicatingamessage,withvisualelementsinasupportingrole.29/30WheretobeginInherbookSecretsofPowerPresentations,MickiHollidaysuggestsansweringthefollowingquestionsasafirststarttoorganizingyourpres
4、entation:·Whatdoestheaudienceneedtoknow?·Whatdoestheaudiencewanttoknow?·Whatarethepossiblebenefitsofasuccessfulmeetingforthisaudience?("What'sinitforme?")·Whatquestionsmighttheaudiencehave?Here'swhatyoudofirst:Stop.Takesometime.AsThomasWatsonSr.usedtoadvise,famously:Think.Yo
5、uareabouttomountanargument.Whatdoyouneed?Don'tsuccumbtothetemptationofcollectingeveryapparentlyrelevantitemintoajumbleandthentryingtoreshufflethemintoacoherentorder.("Jimhasanicechartonthis,andLisahassomegoodmarketdata,I'llgetthose.")That'stheflawedtechniquebehindmanyofthemo
6、reoverblown,leadenpresentationsyou'veeverdozedthrough.That'sworkingbackwards.Instead,startwithnothing...andworkforward.Askyourselfthis:Whatismypoint?Everypresentationisanattempttocommunicatesomething.Itmaybeacomplextopic,withlotsofsupportingdata,butfundamentallytherewillalwa
7、ysbesomethingsimpleyouwanttosay.Itmightbe"IBMunderstandsyourbusiness,"or"Thistechnologyisthebestforourrequirements"or"Weneedmoretimetodothisjobright."29/30Figureoutwhatyou'retryingtocommunicate,initssimplest,clearest,mostconciseform.Writeitdown,inonesentence.Doesitmakesense?
8、Doesitreallycuttotheheartofwhatyouneedtoconvey?Ifnot,rewriteit.Ifyouonlycou
