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ID:50296184
大小:4.33 MB
页数:110页
时间:2020-03-12
《新职业英语 艺术设计英语Unit.ppt》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、新职业英语深圳职业技术学院应用外国语学院Warming-upReadingAListeningSpeaking4123ReadingB5Writing6Project7VocabularyandStructure8Self-evaluationGrammar109Task1Task2CABDReadingATextTask1Task2Task3Task4BackgroundInformation1.LanghorneLanghorneisaboroughinBucksCounty,Pennsylvania,UnitedStates.Thepopulationwa
2、s1,981atthe2000census.Thename“Langhorne”isalsousedbroadlytoincludethesurroundingtownshipsencompassedbyZIPCode19047.SesamePlace,whilephysicallylocatedinsurroundingMiddletownTownship,hasLanghorneasitsmailingaddress.LanghorneBoroughisabout6mileswestoftheDelawareRiver.LanghorneManorisase
3、parateboroughthatbordersLanghornepropertothesouth.2.LogoAlogoisadesign,graphicalrepresentation,imageorsymbolthatrepresentsabusinessoranorganization.Logoswereinitiallyusedtodistinguishordifferentiateproducts,assistingpurchasersinfindingtheproductstheyprefer.Whenproductsweremarkedwitha
4、logowhichaconsumerwasfamiliartheywouldnaturallyassumecertainlevelofqualityorvalue,evenifhehadnotpreviouslyusedthatspecificproduct.Nowmanycompaniesnotonlyhaveacompanylogo,buttheyhavealogotorepresenteachoftheirproductsorproductlines.Thecompanyorproductlogotypicallyappearsonallprintedme
5、diaorwebsitesthatareassociatedwiththecompanyorproduct.3.LogodesignAlogoisreallymorethanjustagraphic,andlogodesignispartofalargermarketingconcept.Marketersusuallytakespecificcarewhenselectingalogo,andtheygivealotofthoughtaboutwhattheywanttheircustomerstoidentifywiththecompanyorproduct
6、logo.Logodesignisofimmenseimportanceandmustcomplimentyourbusinessstrategyasitoftenhelpsformthecustomer’sfirstimpressionofyourbusinessandproducts. Logodesignscanconsistofsymbols,textoracombinationofboth.Priortothecreationofalogoforyourorganizationorproduct,conductresearchonwhatsortofl
7、ogodesignsappealtoyourkeydemographic.Task2Answeredacallfromherfriendaskingaboutapossiblelogodesignproject.b.Senthercompany’sbrochuretoafriendshemetbychance.c.Wroteanagreementforhermanager,basedonanexistingone.d.GotapprovalfortheprojecttobefinishedbeforeDecember1.e.Understoodthatthelo
8、goshouldhave
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