作为a的组织 活动系统(1).ppt

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1、TheOrganizationasaSystemofActivitiesChapter2LearningObjective1Understandhoworganizationsdefineobjectivesandusetheseobjectivestodefineoperatingpriorities.TheNatureoftheOrganization’sObjectivesStrategyischoosingtargetcustomersanddecidinghowtoservethosecustomers.Strategicchoicesaremadewithinthec

2、ontextoftheobjectivesthattheorganization’sprincipalshaveset.Customersprovidetheorganization’sprimaryfocus.TheNatureoftheOrganization’sObjectivesWhatisaperformancemeasurementsystem?Itisasystemofintegratedmeasuresdevelopedbyorganizationstoassesstheperformanceofthevaluechain.TheNatureoftheOrgani

3、zation’sObjectivesStakeholderGroupsOrganizationPartnersCustomersEmployeesOwnersorPrincipalsGeneralCommunityStrategicPlanningElementsPoolofPotentialCustomersTargetCustomersCustomers’ObjectivesOrganizationObjectivesProcessDesignandObjectivesStrategicPlanningElementsProcessDesignandObjectivesPar

4、tnersEmployeesCommunityTheThreeLevelsofStrategyOrganizationalLevelBusinessLevelOperationalLevelLearningObjective2Understandtheinsightsgainedwhenwethinkoftheorganizationasasequenceofactivitiesinavaluechain.TheOrganizationasaSequenceofActivitiesoraValueChainAdministrativeActivitiesProcessingAct

5、ivitiesMakingMovingStoringInspectingInternalSupportPersonnelFinanceLegalAccountingResearchTheOrganizationasaSequenceofActivitiesoraValueChainProductionActivitiesInputActivitiesProductdesignProcessdesignPurchasingReceivingHiringTrainingProcessingActivitiesTheOrganizationasaSequenceofActivities

6、oraValueChainSalesandPost-salesActivitiesOutputActivitiesProcessingActivitiesSellingShippingServiceTheOrganizationasaSequenceofActivitiesoraValueChainItisusefultothinkofanorganizationasasequenceofactivitieswhoseoutputisagoodorservice.Thissequenceofactivitiesisalsoknownasavaluechain.Eachstepin

7、thechainshouldcontributemoretotheultimatevalueoftheproductthatitscost.TheOrganizationasaSequenceofActivitiesoraValueChainHowareactivitiesdefined?Anactivityisaunitofwork,ortask,withaspecificgoal.Activitiesareimportantbecausetheycreatecosts.Wha