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1、MobileYourLife：AMobilePaymentSolutionForSKByWangChen,SchoolofEconomicsandManagement MaLinian,SchoolofEconomicsandManagementLiGang,SchoolofEconomicsandManagementOutlineNewcompetitionsituationofChinaTelecomIndustry1.1Thechangeoftelecomoperators’incomestruc
2、ture1.2Thetrendoftheserviceevolution1.3MobilepaymentisasmartchoiceforChinaUnicom1.4SKhasmatureoperationexperienceinMobilePayment1.5Transportationandmicro-paymentisFeasibleandPotentialforChinaUnicom2.1DescriptionofTransportationcardservice2.2Descriptionof
3、Micro-paymentservice2.3Criteriaofchoosingalong-termprofitablestrategy3.1Marketplanofthestrategy3.2StrategyforPhase1,2,3indetails3.3EstablishcommercialalliancetoprovidetotalmobilefinancialserviceforsubscriberGoalWhyisMobilepayment?WhatisMobilepayment?Howt
4、oMobilepayment?1.1NewcompetitionsituationofChinaTelecomIndustryBeforethereformAfterthereform3GBrand&NetworklicenseTD-SCDMAWCDMACDMA2000Brand&TechMarketShareofincomeMarketShareofmobilesubscribersSource：InformationandTechnologyIndustryDepartmentofPR.ChinaA
5、fterthereformoftelecomindustry,ChinaMobilestillseizethedominantposition,althoughTD-SCDMAhassomedisadvantagecomparingwithWCDMAandCDMA2000.launching3Gservice,alltheoperatorsreleasetheir3Gbrandsandtrytocreatetheiradvantageinthe3Gservice.SpeciallyforChinaUni
6、com,itlaunchits3Gbrandas“WO”aslastone.Fixedoperator1.2Thechangeoftelecomoperators’incomestructureSource：AnnualreportofCMCC,Vodafone,Verizon,Ericssonbusinessconsultingtechnology.cgap.orgWith3Gcoming,DataserviceandValue-Addserviceseizemoreandmoreimportantp
7、laceinoperators’servicestructureandcontributemoreandmoreintheincomestructure;Withthepriceofvoiceservicefalling,theoperatorswillmoreandmoredependonVAStokeepincomeincreasing.1.3ThetrendoftheserviceevolutionBasicmobilecommunicationdemandsforallusersDiversif
8、iedandpersonalizedcommunicationdemandsvoice->IVR->KARAOKComprehensivecommunicationdemands,communication->terminal->individualcommunicationsolutionExtensionoflifedemandsDemandsareintegratedhorizontally,forinstance,communica
