凡客诚品-英文介绍-电子商务有关.ppt

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1、VanclisnotordinaryVANCL----overviewcompanyoverviewHistorywebsiteBrandfeaturesOperationfeaturesProfitmodelOperationmodelVANCL----MarketingMarketingchannelAdvertisingVANCL----MarketinginnovationVANCL----OpportunitiesandchallengesCompanyoverview:Name:vancl.comType:ECcompa

2、nyTime:10,2007Founder:ChennianMainproductwomen'sdressmenswearchildrenwearshoesMainproducthomewearaccessoriescosmeticAccordingtotheiresearch.cn(艾瑞咨询),1,2011-11,2011vanclrankedthefifthintheB2Cwebuserrankingaftertmall.com360buy.com,dangdang.comandjoyo.com.History：06,2007preparedforthe

3、company07，2007firstfinancing10,2007websitesstartedtorun12,2007thesecondfinancing01,2008SAIF(软银赛富)invested10milliondollors,1000ordersperday02,2008putadsoninternet,increaseto2000ordersperday07,2008thethirdfinancing06,2009createdthemarketofwomen'sdressandchildrenwear09,2009crestedthem

4、arketofcanvasshoes03，2010wontheCreativeAwardofChinaapparelbrandsannualawards(中国服装品牌年度大奖创新大奖)04,2010signedacontractwithHanhanandLore-Dan,04,2010thefourthfinancing18,05,2010publishedV+12,2010thefifthfinancing2,2011publishedm.vancl.comandMobileclient3,2011pubilshedvanclstar4,2011signe

5、dXiaomingasthespokespersonofvanclshoes06,2011thesixthfinancing6.2011publishedvanclcosmrtic-Miook7,2011makeedadsinCCTV1,3,5,6JSTVandHNTV10,10,2011signedYuchunWebsiteclearnavigationclearpicturegreywhitedull-redVANCLhashighqualityPromotesimpleanddecentwaysoflife。Brandfeatures：Operatio

6、nfeatures:InternetMLM(B2C)AmodeofsmallcapitalfundTakingROI(returnoninvestment)ascore--HiddenintheInternetpromotionIncreaseinvestmentinonlineads,especiallyCPS◄ProfitmodelmodernECmodeltraditionalretailtradeinnovativefusionexcellentsupplychainmanagementsfficientperfectdistribuyionsyst

7、emmodernnetworkplatformcallcenterhighqualityclothesandserviceassuranceOperationModel:BasicModel:B2Cproject,InternetMLMProductMarketing:Networkmarketing,StandardizationStrategyPromoteModel:Internet+PrintMediaPriceStrategy:Elasticdiscountpricing+EarlyexperiencemodeIndustrystatus:Inre

8、centyearstherearemanyB2Cpr