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1、ThesignificanceofinterculturalcommunicationandbusinesscommunicationSummary：Inthebackgroundofeconomicglobalization,internationalbusinessac廿vitieshavebecomeincreasinglyfrequent・Internationalbusinesscommunicationisnotonlyakindofeconomicactivities,butalsoaki
2、ndofinterculturalcommunicationactivity.Cross-culturalcommunicationreferstothedifferentculturalbackgroundsofcommunicationbetweenindividuals,thatis,peoplefromdifferentculturalbackgroundsoftheinteractionbetweenwhathappened.Inrecentyears,itiscausedmostpeople
3、'sattention.Keywords:businesscommunication,globalsociety,assertivenessCultureisaspecificnationalconceptandvaluesystem,theseideasconstitutethebehaviorofpeopleinlife,Thepeoplesoftheworldbecauseofspecifichistoricalandgeographicalgraduallyformeditsownuniquec
4、ulturaltraditionsandculturalpatterns・Interculturalcommunicativecompeteneeisproposedforculturalconflict,anditisakindofunderstandingofforeignculturestomasterthebasicknowledgeandcommunicationskills,theabilitytocross-culturalcommunicationflexibilityinpractic
5、alproblemsarise.Interculturalcommunicationisbecomingincreasinglyimportantduetotheriseofglobalisationandincreasinglymulticulturalworkenvironments.Becauseofthis,theculturalintelligeneeandcross-culturalcommunicationskillsthatcomewithstudyinginaforeigncountr
6、yarehighlysoughtafterbyemployerswhoseektogainacompetitiveedgeandbreakintoinforeignmarkets・So,weshouldunderstandingculturedifferencesinourworldtodayisvitaltoadvancementinallaspectsofliving-■—economic,medical,educational,military,religious,legal,government
7、,andpolitical.Itisespeciallyimportantinthebusinessworldbecauseofthewaysinwhichbusinessconnectionsaresoglobal[l].Sotheseprogrammesinordertooffersyouanopportunitytoraiseyourcross-culturalawarenessandenhaneeyourinterculturalcommunicativecompeteneeininternat
8、ionalbusinesssettings,toreflectonyourowncultureandIanguageuse,andtodeveloptheprofessionalandbusinesscommunicationskillsnecessarytoadvaneeyourcareerintheinternationalbusinessworld・Interculturalcommunicationisaformofcommunic
