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1、第十二讲横向战略的战略分析1.TheGrowingImportanceofHorizontalStrategy2.IntrrelationshipsAmongBusinessUnits3.TheStepsofFormulatingHorizontalStrategy4.InterrelationshipsandDiversificationStrategy5.OrganizationalMechanismsforAchievingInterrelationships6.HowtoManageHorizontalOrganization?Septembe
2、r20021NJU贾良定Horizontalstrategyisacoordinatedsetofgoalsandpoliciesacrossdistinctbutinterrelatedbusinessunits.Itisrequiredatthegroup,sector,andcorporatelevelsofadiversifiedfirm.Itdoesnotreplaceoreliminatetheneedforseparatebusinessand/orbusinessunitstrategies.Rather,horizontalstrat
3、egyprovidesforexplicitcoordinationamongbusinessunitsthatmakescorporateorgroupstrategymorethanthesumoftheindividualbusinessunitstrategies.September20022NJU贾良定1.TheGrowingImportanceofHorizontalStrategy⑴Diversificationphilosophyischanging⑵Emphasisisshiftingfromgrowthtoperformance⑶T
4、echnologicalchangeisproliferatinginterrelationshipsandmakingthemmoreachievable⑷MultipointcompetitionisincreasingSeptember20023NJU贾良定2.IntrrelationshipsAmongBusinessUnits⑴TangibleInterrelationships①ProcurementInterrelationships.Source:commonpurchasedinputs;Possibleformsofsharing:
5、jointprocurement.②TechnologicalInterrelationships.Source:commonproduct(orprocess)technology,commontechnologyinothervalueactivities,oneproductincorporatedintoanother,interfaceamongproducts;Possibleformsofsharing:jointtechnologydevelopment,jointinterfacedesign.September20024NJU贾良定
6、③InfrastructureInterrelationships.Source:commonfirminfrastructureneeds,commoncapital;Possibleformsofsharing:sharedraisingofcapital,sharedcashutilization,sharedaccounting,sharedlegaldepartment,sharedgovernmentrelations,sharedhiringandtraining,etc.④ProductionInterrelationships.Sou
7、rce:commonlocationofrawmaterials,identicalorsimilarfabrication(orassembly)process,identicalorsimilartesting/qualitycontrolprocedures,commonfactorysupportneeds;Possibleformsofsharing:sharedinboundlogistics,sharedcomponentfabrication,sharedassemblyfacilities,sharedtesting/qualityc
8、ontrolfacilities,sharedfactoryindirectactivitie
