网络营销全套配套课件第二版瞿彭志 Beijing Webshop_Rong.ppt

网络营销全套配套课件第二版瞿彭志 Beijing Webshop_Rong.ppt

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时间:2020-03-26

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1、InternetUseatWork–theImpactOnEarningsandInequalityRongWangDepartmentofSociologyUniversityofMarylandJuly23,2002InternetUseintheWorkplaceIn2001,51.2percentofemployedworkersusedtheInternetatworkintheU.S..Onatypicalday,36percentofthosewhohadaccesstotheInternetatworksaidtheydidwork-relate

2、dresearchonline.Source:UCLAInternetReport2002InternetUse&EconomicSuccessThosewhousedcomputersatworkearnedahigherwagethanotherwisesimilarworkerswhodidnot(Krueger1993).Internetusersearnabout2.3percentmorethannon-userscontrollingforoccupationalstatus,education,numberofhoursworked,andoth

3、ervariables(Kim2001).GenderandTechnology“Technologyispartofourculture;and,ofcourse,ourculture,whichismaledominated,hasdevelopedtechnologiesthatreinforcemalesupremacy”(Hubbard1983:vii).Menandwomenweredifferentiallyimpactedbychangesassociatedwiththeuseofthenewtechnologyinthecaseofoffic

4、eautomation(FeldbergandGlenn1983).TheGoalofThisStudyThelinkbetweenComputerandInternetuseintheworkplaceandpeople’searningsSeeifmenandwomenaredifferentiallyimpactedbytheuseofinformationtechnology(IT)andifITpremiumsexistforwomenResearchQuestionsIscomputerandInternetuseatworkrelatedtopeo

5、ple’searnings?Isthereadifferenceinuseofcomputer/Internetatworkbygender?Howdocomputer/Internetuseatworkaffectthegendergapinearnings?DataThe2000GeneralSocialSurvey(GSS)Respondents:aged18andolderSamplesize:N=2,817InternetModule:InternetUsageModelsI.InternetuseatworkbygenderII.Earnings-i

6、fusecomputeratwork(comwork)-workcomputerusetime(jobtime)-overallInternetusetime(netimew)ModelsIIIgenderinteractionterms-g*comwork-g*jobtime-g*netimewTable1.GenderDifferencesinComputerandInternetUseatWorkTable2.RegressionofLogYearlyEarningonComputerandInternetVariablesTable3.Regressio

7、noflogyearlyearningongenderinteractiontermswithcomputerandInternetvariablesTable4.RegressionoflogyearlyearningoncomputerandInternetvariablesbygenderTable5.Regressionoflogyearlyearning ongenderbyworkcomputeruseKeyfindingsUsingcomputersatworkhasapositiveeffectonpeople’searnings,especia

8、llyforwomen.

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