高三英语课件：Unit5 Reading Advertising.ppt

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1、AdvertisingUnit5ReadimgWordStudy1.Whatshouldyoutakeintoc__________whenapplyingforajob?2.Willshebea_________thatyouforgettophone?3.Sheb________himforbreakingthewindow.4.Themansittingthereistheeditorinc________ofthenewspaper’sadvertisementsection.5.Thereisnop_______inrunningacinemainth

2、istown.6.Theideaofcampinghasnevera_______tome.7.Hisvisitsbecamelessf________astimewenton.8.Thetruckisusedtoc________goods.onsiderationnnoyedlamedrofithargeppealedrequentonveyGoodtothelastdrop．滴滴香浓，意犹未尽。Obeyyourthirst．服从你的渴望。（麦斯威尔咖啡）StartAhead.Theladywantshearts…anddiamonds.----Diamon

3、dTome,thepastisblackandwhite，butthefutureisalwayscolor。对我而言，过去平淡无奇；而未来，却多姿多彩Justdoit.只管去做。（轩尼诗酒）（耐克）Findthetopicsentenceofeachparagraph.paragraphsTopicsentence/Mainidea1234Peoplereacttoadvertisementsindifferentways.ThebasicprincipleofadvertisementsAdshelpcompaniesandcustomersinavarie

4、tyofways.Adsarefoundalmosteverywhere.5678Themostimportantfunctionofadvertisingistointroducenewproducts.Governmentsandotherorganizationsuseadstomakepeopleawareofgovernmentpoliciesandsocialproblems.“Badads”useillegalwaystomisleadconsumers.Ifwelearntoanalyseads,wemaybeabletoprotectourse

5、lvesfromfalseadvertisementsandmakegoodchoices.PartIPeoplereacttoadsindifferentwaysWhatisthebasicprincipleofadvertisingAdsarehelpfulinmanywaysHowcanwespotbadadsStructure234~67(1)(2~7)Topic:AdsarefoundeverywherePartIIIntroductiontoadvertisingPartIIISummary(therightwaytounderstandads)Ta

6、sk1：skimmingGoodadsarei_______andh____tobothcustomersandcompaniesbutsomeadsarea______,m_______andf____.mportantelpfulalseisleadingnnoyingTask2:ScanningQ1:Whatisthebasicprincipleofadvertising?Q2:Whydocompaniesadvertisetheirproducts?increaseprofitsandintroducenewproductsmakepeopleaware

7、of----influencecustomers’choicesAdsarealsousedby__________andother_________________tospread________,change_______andimprove_______.governmentsnon-profitorganisationsknowledgeattitudessociety小室哲哉RonaldoPublicserviceadsCelebritiesandnon-profitadsManyYaoMings,OneGreatShanghaiPuCunxi,AID

8、S…Howcanyoup