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1、VOLUME6•ISSUE12013Abi-annualjournalproducedbyCognizantXaaS,CodeHalos,SMACandtheFutureofWorkTheFirstWordXaaSMarkstheSpotEverythingasaServiceHowBusinessCloudSolutionsCanHelpEnterprisesRunBetter,RunDifferentlyGovernanceBPaaSRequiresChangingMindsetsBeyondBusi
2、nessModelsFutureofWorkCodeRules:APlaybookforManagingattheCrossroadsEssayTheChangingNatureofWork:NewHours,Venues,Values,NormsTheLastWordKeeponSMACking:TakingSocial,Mobile,AnalyticsandCloudtotheBottomLineCognizantiisabi-annualjournalpublishedbyCognizant.Our
3、missionistoprovideuniqueinsights,emergingstrategiesandprovenbestpracticesthatglobally-mindedcompaniescanuseintheirquestforbusinessandITperformanceexcellence.AllarticlespublishedinCognizantirepresenttheideasandperspectivesoftheindividualCognizantassociates
4、andcontributorswhohavedocumentedexpertiseinbusiness-technologystrategyandimplementation.ThecontentofthearticlespublishedinCognizantirepresenttheviewsoftheindividualcontributorsandnotnecessarilythoseofCognizant.Theyareputforwardtoilluminatenewwaysofconcept
5、ualizinganddeliveringglobalservicesforcompetitivegain.Theyarenotintendedtobe,andarenotasubstitutefor,professionaladviceandshouldnotberelieduponassuch.Formoreinsights,andtocontinuetheconversationonline,pleasevisitoure-communityathttp://connections.cognizan
6、t.com.©Copyright2013,CognizantTechnologySolutionsNopartofthispublicationmaybeusedorreproducedinanymannerwhatsoeverwithoutwrittenpermissionofCognizant.VOLUME6•ISSUE12013Abi-annualjournalproducedbyCognizantTheCognizantiTeamPublisher:MalcolmFrank,ExecutiveVi
7、cePresident,Strategy&MarketingEditor-in-Chief:AlanAlper,AssociateVicePresident,CorporateMarketingEditor:ReshmaTrenchil,SeniorManager,CorporateMarketingThoughtLeadershipProgramManager:AprilVadnais,SeniorManager,CorporateMarketingDesign/PrintProduction:Jaso
8、nFeuilly,AssociateDirector,CorporateBrand/DesignDianaFitter,FreelanceDesignerCopyEditor:MaryBrandel,FreelanceContributorColumnist:BruceJ.Rogow,IndependentAdvisorIllustrator:StevenDiNinno,ContributorDigitalDistributi