资源描述：
《广告介绍英语.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、AdvertisementAdvertisingiseverywhere,itexistsinmanyaspectofourdailylives.Butinfact,insomewaysitwasignored.Intheeyesofmanypeople,advertisingisanegativeword.Whatpeoplehatemostisadsexistwhentheylooktheirfavouritetv,sodol.todayItelltheads,nottohelpadschangeit’sbadimage,buttomak
2、eusfindsomefunthingsinads.Yes,wetalkaboutad!Part1肿么是广告。。。我了个去、Therearesomanyadsinourlives!!!肿么是广告。。。我了个去、1.Pressadvertising报刊广告2.Televisionadvertising电视广告3.OutdoorandTransportadvertising露天广告和交通广告4.Windowandpoint-of-saledisplay橱窗销售点陈列广告5.Directmailadvertising直接邮件广告6.Exhibiti
3、onandtradefairs展览商品交易广告7.Cinema电影广告AdvertisingMediaTheadsIcareCreativeCreativityisthesoulofadvertisingHumorousIwillfeelfunnyiftheadsiswittyObviousthemeItmusttellmewhatitwanttosayOtherAdvertisementshouldhaveculturalawarenessMoreinadvertisement香港整容医院的广告FaceliftingThechangeof贞
4、子’hairstyleAshampooadTissue纸巾high-heeledshoes高跟鞋expressdelivery快递superglue强力胶HighdefinitionTV高清电视机hairconditioner护发素步步高点读机哪里不会点哪里Part2~~sloganandbrandDISCUSSION1.Whatisaslogan？2.Whyhaveaslogan？1.WhatIsASlogan?Generallyspeaking:Asloganisanoun,usuallyrepeatedandpersuasivethat
5、createsamemorablecatchphrase,motto,orjingle,thatexpressesaparticularaimorconcept.Aconceptthatyouwanttostickinyouraudience'smindlikegluetopaper.InBusiness:Asloganortaglineisasentenceplacedafteryourcompanynameorproductnamethathelpstogiveitanidentityandapositiveimage.It'sreall
6、yabriefadvertisingsloganthatisconsistentlydisplayedwithyourbusinessname.Howmanycompanysloganscanyourecall?“GotMilk?”,“I’mLovin’It!”,“JustDoIt”,thelistgoesonandon.Why?Becausetheseslogansareuniquetoonebrandname,theyarecatchy,andtheyareshort. Youtoocancreateamemorableslogantha
7、twillimplantitselfinthemindsofpotentialcustomersformanyyearstocome.whyhaveasloganAppleInc.cocagolaFerrariCommonSloganandbrandChinaNationalPetroleumCorp.WorldTradeOrganizationWestAnHuiUniversityObeyyourthirst．Impossilemadepossile．Justdoit.Thetasteisgreat.Nobusinesstoosmall,n
8、oproblemtoobig.ConnectingPeople.ImpossibleisnothingOhwhatafeelingAnythingispossibl
