广告介绍英语只是课件.ppt

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1、广告介绍英语肿么是广告。。。我了个去、Therearesomanyadsinourlives!!!肿么是广告。。。我了个去、1.Pressadvertising报刊广告2.Televisionadvertising电视广告3.OutdoorandTransportadvertising露天广告和交通广告4.Windowandpoint-of-saledisplay橱窗销售点陈列广告5.Directmailadvertising直接邮件广告6.Exhibitionandtradefairs展览商品交易

2、广告7.Cinema电影广告AdvertisingMediaTheadsIcareCreativeCreativityisthesoulofadvertisingHumorousIwillfeelfunnyiftheadsiswittyObviousthemeItmusttellmewhatitwanttosayOtherAdvertisementshouldhaveculturalawarenessMoreinadvertisement香港整容医院的广告FaceliftingThechangeof

3、贞子’hairstyleAshampooadTissue纸巾high-heeledshoes高跟鞋expressdelivery快递superglue强力胶HighdefinitionTV高清电视机hairconditioner护发素步步高点读机哪里不会点哪里Part2~~sloganandbrandDISCUSSION1.Whatisaslogan？2.Whyhaveaslogan？1.WhatIsASlogan?Generallyspeaking:Asloganisanoun,usuallyre

4、peatedandpersuasivethatcreatesamemorablecatchphrase,motto,orjingle,thatexpressesaparticularaimorconcept.Aconceptthatyouwanttostickinyouraudience'smindlikegluetopaper.InBusiness:Asloganortaglineisasentenceplacedafteryourcompanynameorproductnamethathelps

5、togiveitanidentityandapositiveimage.It'sreallyabriefadvertisingsloganthatisconsistentlydisplayedwithyourbusinessname.Howmanycompanysloganscanyourecall?“GotMilk?”,“I’mLovin’It!”,“JustDoIt”,thelistgoesonandon.Why?Becausetheseslogansareuniquetoonebrandnam

6、e,theyarecatchy,andtheyareshort.Youtoocancreateamemorablesloganthatwillimplantitselfinthemindsofpotentialcustomersformanyyearstocome.whyhaveasloganAppleInc.cocagolaFerrariCommonSloganandbrandChinaNationalPetroleumCorp.WorldTradeOrganizationWestAnHuiUn

7、iversityObeyyourthirst．Impossilemadepossile．Justdoit.Thetasteisgreat.Nobusinesstoosmall,noproblemtoobig.ConnectingPeople.ImpossibleisnothingOhwhatafeelingAnythingispossibleSpriteNestleNokiaToyotaCanonIBMNikeAdidasLiNingHaveyourfunTypesofSlogansAfeature

8、--auniquenessordifferencebetweenasubstance,productorobject.Ex:"Writeanebookin7days."Abenefit--aresultthatsomeonereceives.Remember,thissavesyou[timeormoney].Aquestion--thought-provokingmethods."Howwouldyouliketobeamillionaireinthreeyears