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1、SWOTAnalysisReportonXiaomiCompanyI.CompanysynopsisXiaomicompanyisfoundedbyLeiJun,atotalofsevenfounders,respectively,founder,chairmanandCEOLeiJun,co-founderandCEOLinBin,co-founderandvicepresidentLiWanqiang,ZhouGuangping,HuangJiangji,LiuDe,HongFeng.Launchedattheendof2010mobilephonerealnamecommun
2、itymchat,launchedinsixmonthsregisteredusersexceeded.Inaddition,thecompanyalsolaunchedmobilephoneoperatingsystemMIUI,theendoftheyear6MIUIcommunityofoveractiveusers.InAugust16,2011,thecompanythroughthemediaofcommunicationwillbeofficiallyreleasedXiaomimobilephone.Mchat,MIUI,Xiaomimobilephoneisthe
3、productofthreebigcoretechnologyofXiaomi.1.CulturaldeclarationofXiaomiXiaomipeoplelikeinnovation,fastInternetculture,notaboringmeetingandprocess.Partnershipworkingatmosphereofequality,relaxed,enjoywithtechnologies,products,designandothertoptalentjointventuregrowthofpleasure.Averycommonname"Xiao
4、mi",butwehavenevermediocre,becausetheXiaomipersoniscomposedfromthedomesticITcompanies,MicrosoftGoogle,JinshanMaster,donotthinkthattheywillonlyplaytotheirtalentsinfrontofthecomputer,therealgeniusandexpertwillletyoucanfeeltheircreativeatanytime.2.TheoriginofthenameofXiaomiLeiJunintroducetheorigi
5、nofthenameofXiaomi,saidXiaomipinyinisMi,thefirstisMobileInternet,XiaomitodomobileInternetCo;followedbymissionimpossible,Xiaomitocompletecannotcompletethetask;ofcourse,wewanttoconquertheworldwithXiaomiandrifle.Finally,wehopethat"thesweetnameXiaomi"becomefriends.Inaddition,XiaominewLOGOupsidedow
6、nisaheart,alittlebit,meansthatallowstheusertosaveadessert.3.ImportanteventsofXiaomiIn2010October-2011yearinJulyin2011Augustresearchanddevelopmenttocompleteclosureofresearchanddevelopment.InAugust16,2011,XiaomimobilephoneconferenceheldinBeijing798ArtCenterD·PARKBeijingclub,officiallyreleasedXia
7、omimobilephone.InSeptember5,2011theXiaomimobilephonebegantoacceptonlinebooking.InOctober20,2011theXiaomimobilephonebeganformalsale.InMay29,2012,thecompanythroughthebookingandsalesofXiaomimobilephonetelecommunicationedition,soldunits.InJ