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1、Console&MobileGamersSUMMARYAnalyzingthedemographics,attitudesandonlinebehaviorsofconsole&mobilegamersGWIAUDIENCEREPORTQ320141INTRODUCTIONGamingisubiquitous–only20%ofGWI’srespondentsreportthattheyhaveneverplayedagame–andformanyyearsnowtheglobalgamingindustryhasbeenbiggerthanthef
2、ilmormusicindustry.ThevalueofgamerswasrecentlyreinforcedbyMicrosoft’sacquisitionofSwedishgamedeveloperMojangfor$2.5billionandAmazon’spurchaseofgamingvideo-streamingserviceTwitchfor$970million.Butwhatisitabouttheprofileofgamingaudiencesthathasconvincedthesetechgiantstospendsomuc
3、hmoney?Inthefullversionofthisreport,weexploreawiderangeofareas–includingthedemographicbreakdownofgamers,theirattitudesandinterests,deviceandsocialnetworkusage,brandengagementande-commercebehaviors.Inthissummaryversion,wepresentsomeofthekeyheadlinesandfigures.2DEFINITIONSANDNOTE
4、SONMETHODOLOGYGWI’ssurveyincludessectionsonconsoleandmobileownership,gamingactivitiesandtypicaltimespentongamingeachday,withthisreportdrawingonourQ1andQ22014wavesofresearchamong84,242internetusersaged16-64.However,thedefinitionofagameriscomplicatedbythenumberofinternetuserswhoo
5、wn,butdonotplay,aconsole.Althoughthemajorityofconsoleownersareregulargamers,about1in5aresaytheyhavenotplayedagamewithinthelastmonth(whetherbecausetheirmachineisnotbeingusedatallorbecauseothermembersoftheirhouseholdarebiggergamers).Asaresult,thisreportdefinesgamersasthosewhoposs
6、essaconsoleormobileandsaythattheyhaveusedthemtoplaygameswithinthelastmonth.%OWNERSWHOHAVENOTUSEDTHEIRCONSOLESINTHELASTMONTHQuestion:HowMuchTimeDoYouSpendPlayingGameConsoles?///Source:GlobalWebIndexQ1-Q22014///Base:84,242adultsaged16-64in32countriesIt’salsoimportanttonotethatmob
7、ilegamersarenotnecessarilythesameasconsolegamers.Inpart,thisdisparitymaybeduetothebanonforeigngamingconsolesinChina,introducedin2000.Consideringabout30%ofglobalinternetusersarebasedinChina,thismeansthatasignificantportionofthepossibleaudienceforconsolesismissing.NextGengamersre
8、mainasmallgroup,withusageofearlierconsolesstillbeingmu
