酒店商业计划书.docx

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1、XXX酒店商业计划书XXX酒店商业计划书编制时间:年月XXX酒店商业计划书目录第一章总论..................................................................31.1项目名称...........................................................31.2项目简介...........................................................31.3管理团队简介.......................

2、................................31.4融资计划...........................................................3第二章市场分析..............................................................42.1目标市场定位.......................................................42.2酒店行业现状.................................

3、......................42.2.1经营转型初步成功............................................52.2.2酒店管理水平有所提高........................................62.2.3酒店信息技术水平大大提高...................................82.3成都市酒店业市场发展空间...........................................92.3.1长期的经济发展潜力和巨大发展前景.......

4、.....................92.3.2成都蓬勃发展的会展产业带动酒店行业发展......................92.3.3兴旺的旅游业为酒店业的发展提供了强有力的支撑...............102.4竞争分析..........................................................10第三章产品与服务...........................................................113.1酒店功能与服务..................

5、..................................113.2酒店经营现状......................................................113.2.1经营现状...................................................113.2.2财务现状...................................................113.3项目优势分析...........................................

6、...........113.3.1酒店特色优势...............................................113.3.2营销渠道优势...............................................123.3.3区位优势...................................................123.3.4经营成本优势...............................................123.3.5销售团队优势...........

7、....................................12第四章商业模式.............................................................134.1运营模式..........................................................134.2盈利模式..........................................................13第五章营销策略............................

8、.................................145.1产品策略...................