市场营销策划方案之——目-录.doc

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1、目录一、浓妆艳抹化妆品简介·············································1二、市场营销环境分析···············································1（一）行业背景分析··················································1（二）行业竞争分析··················································3（三）消费者分析···························

2、··························4三、项目SWOT分析··················································6（一）优势分析······················································6（二）劣势分析······················································7（三）机会分析·····················································

3、·8（四）威胁分析······················································8四、市场细分及市场定位··········································10（一）市场细分······················································10（二）市场定位······················································11五、市场营销策略···················

4、·······························11（一）产品策略······················································11（二）价格策略······················································12（三）渠道整合策略·················································12（四）促销策略··············································

5、········13六、经费预算··························································14七、总结······························································15八、附录·······························································19