移动社交网络用户持续使用意愿的影响因素研究.pdf

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1、4.2研究变量定义···········································································244.3研究变量测度···········································································254.4研究问卷预测试····································································

2、····274.5研究问卷发放与回收··································································285移动社交网络持续使用意愿的实证研究·················································295.1持续使用意愿问卷描述统计分析···················································295.2量表的信度与效度分析············

3、···················································305.2.1量表的信度分析································································305.2.2量表的效度分析································································325.3持续使用意愿模型实证假设检验分析······················

4、······················345.3.1结构方程模型检验·····························································345.3.2持续使用意愿模型修正·······················································366研究结论与展望······································································

5、·········386.1研究结论·················································································386.2移动社交管理策略·····································································396.3研究不足与展望·························································

6、···············40参考文献···························································································41附录调查问卷····················································································48攻读硕士期间的科研成果·································

7、·····································50致谢······························································································51IIContents1Introduction······················································································11.1

8、Background················································································11.2Significances··············································································21.3MethodsandInnovations········································