新职业英语 综合英语2 Unit 7.ppt

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1、Unit7职业综合英语2ENGLISHFORCAREERSUnit7Marketing新职业英语ContentsListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6LanguageLab7Entertainment8Warm-upTask1Task2Warm-1Task1Lookatthefollowingpicturesandidentifythedifferentsellingmethods.person-to-

2、personsellingdirectmailsellingonlinesellingtelephonesellingNotesWarm-1-NotesPersonalselling:人员推销/个人推销isatwo-waycommunicationbetweenthesellerandthebuyerusuallyface-to-face,viatheInternet,thephoneandthecorrespondence.Unlikeadvertising,apersonalsalesmessagecanbemorespecificallyta

3、rgetedonindividualprospectsandeasilyalteredifthedesiredbehaviordoesnotoccur.Personalselling,however,isfarmorecostlythanadvertisingandisgenerallyusedonlywhenitshighexpenditurecanbejustified.Warm-2SampleTask2Workinpairs.Lookatthefollowingflowchart.Discusswithyourpartneranddescri

4、betheprocessoforganicfoodsgoingthroughthemarketingchannel.NotesWarm-2-NotesWhatisamarketingchannel?Amarketingchannelisasetofpracticesoractivitiesnecessarytotransfertheownershipofgoods,andtomovegoods,fromthepointofproductiontothepointofconsumption,whichconsistsofalltheinstituti

5、onsandallthemarketingactivitiesinthemarketingprocess.SampleAfterorganicfoodsareproduced,thefirststepisfromagriculturalproductiontowholesalingwheretheyaretransferredfromproducerstobrokers,terminalmarkets,grocerywholesalersandfoodservicewholesalers.Thesecondstageisfromwholesalin

6、gtoretailingwherethefoodsarestockedbytraditionalgrocerystores,naturalfoodstoresandfoodserviceoutlets.Thelaststepisfromretailingtoconsumptionwheretheseorganicfoodsarepurchasedbyconsumers.ReadingAReadingATextTask1Task2BusinessKnow-howTextA-1ReadingATheMulti-channelE-Commerce1Int

7、hemidstoftheUSeconomiccrisis,cautiousspendinganddownsizinghavelefttheretailindustryinserioustrouble.March2009sawa9percentdeclinecomparedwithMarch2008.However,onlinesalescontinuetoshowsteadygrowthinthefaceofadverseeconomicconditions.Theyareexpectedtogrow11percenttoUS$156.1billi

8、onin2009,followinga13percentincreasein2008.TextA-22Givencauti