中西文化差异情景案例分析.doc

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1、CultureDifferenceCaseStudyUnit1LanguageandCultureinCommunicationTheoryCommunicationissomethingwedoeveryday.Ittakesplacesonaturallythatwesimplyfailtonoticeituntilithiccupsorbreaksdown.Thoughitiscommonplace,itisnoexaggerationtosaythatcommunicationislifeandlifeisco

2、mmunication.1.Whenyoujoinasocialgathering,youmustbeawareofrulesandproceduresthatgovernthewaythingsaregoingtoproceed.Thereisatechnicaltermforsuchrulesandprocedures—schema.2.Faceandpolitenessaretwootherareaswhichareextremelyvalue—sensitive.Oneofthedistinctivefeatu

3、resofChinesepolitenessisself—denigrationandother—elevation.Case1Litzisaprofessorofcross—culturalcommunicationinauniversityinFinland.SheinvitedherChinesestudentshomeforaneveningparty.TheschemafromLitz’spointofviewincludesthefollowing:1. Givinginvitation:byphone/b

4、ymail2. Prepareeverythingbeforethearrivalofguests3. Receivingguests:openthedoor/expresswelcome/taketheirovercoats/introduceguests/offerthemdrinks/makethemcomfortable4. Servingfood:setthetable/soupfirst/maincourse/desert5. Postdinneractivities:chat/playmusic/offe

5、rmoredrinks6. Seeingguestsoff:thankthemforcoming/goodnightLitz’seveningpartywasnotverysuccessful,becauseshewasupsetbyoneofherguests.HerewastheinitialconversationbetweenLitzandLin:Litz:(opensthedoor)Oh,Lin,howniceyoucouldcome!Lin:It’snotdifficulttofindyourhouse.L

6、itz:Comeonin.Lin:(comesin)Litz:CanItakeyourcoat?Lin:No,thanks.Litz:Ok,thiswayplease.Lin:(takeoffhercoatandhangsit)Analysis:LitzwashurtbecauseLindidnotletherhanghercoat.Litz’sofferingtohangLin’scoatisoneofLitz’sways(it’sonLitz’sschema).OnLin’sside,shethoughtthatL

7、itzwashersupervisorandthatitwasinappropriatetolethersupervisorhanghercoat.Herewehaveaninstanceofoneactionattachedwithdifferentculturalvalues.Case2FindinganInterestedBuyerGeorageHallwasinBeijingattendingatradefairandlookingforanopportunitytodobusinessinChina.Heha

8、dbeenverysuccessfulinhisbusinessdealingsintheUSandpridedhimselfonhisability“togetthingsmoving.”Hisfirstdaywasgoingwell.Helookedaroundatthedisplaysofsportingequipmentt