hnd商务沟通outcome1答案.doc

hnd商务沟通outcome1答案.doc

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1、SummaryThearticlemainlyexplainstheworkforcemanagementshouldchangeinnow.Itcan’tjustdependontraditionalmanagementapproach.WiththedevelopmentofGlobalization,culturedifferentbecomeanimportantelementtoinfluencetheleadership,managementandstrategy.Thesmartmangershouldlearn

2、andunderstandit.Thearticlehasfourmainlyparts,culturalblunder,embarrasstheleader,localize,localize,localizeanda'UnitedNationsApproach'Aboutculturalblunder,itexplaintheculturalblundermakethecompanyfaceseriousproblemsandpotentialproblems.Intheexampleabout“EraseMan”,the

3、companyleaderdidnotconsidertheculturaldifferent,soitcauseculturalgaffe.ItmakesAsianstafffeelconfusedandannoyed.Othermanufacturersworldwidewillfacemuchmoreseriousconsequence,iftheydon’tknowthedifferentcustoms.Meanwhile,Multinationalcompaniesalsofaceworkforcesthatplac

4、edifferentvaluesonworkplacebenefits.ForexampletheIBMreportandBigBlue'sGlobalHumanCapitalStudy2008providemoreevidences.Aboutembarrasstheleader,itpointstheleadershouldmakestaffacceptleadershiproles,itneedcoaxingandencouragement.Someculturalismorecomfortabletosolveprob

5、lemsratherthandependingonothercultural.ForexampleleadersshouldencourageAsianstafftousethisformofreportingwhichcanembarrassleadership.Andthesafetyisaproblem.Indifferentcountriessafetystandardisdifferent,somedevelopingcountriessafetystandardsmaybelacking.Aboutthirdpar

6、t,themainlyideaislocalize.ThePPGprovidesthedirectiontotheforeignstaff.Theautonomyhasbeengivenineachregionaloperationinthedicisionprocess.Anditprovidesintensetrainingtolow-skilledworkforces.Onsiteandonlinetrainingcoursesbothareincluded.Itcanhelpthecompany’developingc

7、ountriesgetknowledgefrommatureregions.ItalsohelpsPPG'soffshoreworkforcesunderstandthestrategy,standardsandprotocolsofthecompanyforeachrespectiveregion.Inthelastpart,itemprisescooperation.ItpointsGuardianhascreatedacompanywide"UnitedNations"whichwillholdtwicemeetingo

8、neyear.Itcanmakelocalstaffhelpforeignemployeesoperatesuccessful.AndW.R.Gracehasasimilarprogram.Theconferencecanboostmoraleandreducetheconf

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