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1、CaseStudy–PARTAMercuryEnergyisanelectricitysupplierofthecityofLamar.Itistheonlyelectricitycompanyintheregion.Inordertofinanceitsexpansionprojectandinfrastructureconstructionintheadjacentcity,theadministrationisholdingameetingtodecidethebudgetofnextyear.Youarenowattendingatopmanagementmeeti
2、ngonbehalfofyourdepartment.Pleasesharewithotherdepartmentleaderstheinformationyouhave.Eachdepartmentwillhaveitsownconcern,andyoushouldcoordinatewithothermanagerstoreachaconsensusonthebudget.Youhavetomakeanactionplanforthecurrentsituationfacingthecompany.(Youdon’tnecessarilyhavetodecidethee
3、xactnumberonthebudge.Onlyactionplanisneeded.)AverageMonthlyExpensesforthisyear:Call-servicecenters300,000Bill-collectingrepresentatives500,000Advertisement32,000Charity&SocialResponsibility50,000Research&Development37,000Construction80,000Total999,000Theoverallsalesarerelativelystabledurin
4、gtherecentmonths,andwillnotseeanyvibrationinnextyear.Therearemainlyfourclientsectors,urbanresidential,ruralresidential,manufacturingandoffices.TheCustomerServiceDepartmentismainlyconsistedofcall-servicecentersandbill-collectingrepresentatives,whoareresponsibleforcollectingoverdueelectricit
5、ybills.Ithiresmorethan1000repsinthecity,andincreasesthenumberofpeoplerecentlytoboostitsbillcollection.ThePublicRelationDepartmentisresponsiblefortheadvertisementandpressrelationships.Theyalsoheldeventstocreateafriendlyimageofthecompany.After5minutes’preparation,youwillhave15minutesfordiscu
6、ssion.Thenyouhavetodelivera5minutes’presentationontheactionplanyousuggested.Instructions:1.Youmustn’tdiscussinseparategroupsduringthediscussion.2.Youmustn’tappointaleaderorchairmanofthemeeting.3.YoumaytalkinChineseorEnglishinthediscussion,whilethepresentationshouldbeinEnglish.4.Youcanusean
7、yequipmentavailableintheroom.5.Thepresentationcanbeperformedbyanyamountofmembersintheteam.Youshoulddecideonyourown.Youarethefinanceteamofthecompany.Inthelatestmonthlyfinancialreport,youfindthefollowingtrendoftheoverdueelectricitybills.Overdueratefordifferentcl
