英语专业毕业论文开题报告.doc

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1、英语专业毕业论文开题报告邯郸学院外国语学院SchoolofForeignLanguagesofIlandanCollege论文题H:论双关语在英语广告中的汉译技巧Title：专业：英语指导教师：王红超班级：2005级英语木科(2)班学号：014001052021姓名：贾秀卿H期：2008年12月23tl论双关语在英语广告中的汉译技巧I.Introduction1.1ResearchMotivesAtthislevelofmyresearch,Idecidetoselectthefollowingi

2、ssuesasmyresearchmotivesandobjectives:strengthenthepunstransldtab订ityinthefieldEnglishadvertisementstorealizeitssameorsimilarfeelingsinthetargetlanguagereaders(Chinesereadersorreceptors)asthesourcelanguagereceptors,furthermorereachpuns，originalaesthet

3、icsvaluesinthefieldofEnglishadvertisements・Inordertoexaminethoseresearchquestionsmoreeffectively,Iwouldliketoadoptfollowingmethodologiestosupportthispaper:1)Anintrospective(thoughtful,deepinthought.)wayofdiscussionforthispaper;2)Adeductivemethodforthi

4、spaper;3)Aninduetiveapproachforthissurvey;4)Anillustrationmethodinthispaper;1)Aclassificationapproachforthissurvey1.2Literat.ureReviewInordertohaveamorecompletepictureabouttheissuesIexamine,Idecidefirsttodoastate-of-the-arttypeofstudy.Nida・EugeneAOnTr

5、anslationhasproposedthetheoryofudynamicequivalcneotranslation",latercalled"functionalequivalencetrans1ationn,whichmeansthattargetlanguagereceptorsmust,notonlyknowhowtheoriginalreceptorsmusthaveunderstoodthecontextofthetext,buttheyshouldalsobeabletoapp

6、reciatesomeoftheimpactandappealwhichsuchatextmusthavehadfortheoriginalreceptors.MoreoverJinDiinhisworkOnTranslationproposedthattheeffectivenessofamessageisalsodepondentuponthetypeofreceptorsinvolvedintheprocessofcommunication・Asmessagesaredesignedforl

7、argerandlargergroupsofpeople,theresuchamessagemayhaveofthisissueineffortbettertothinkthatincompletecontentoftheisusuallyaconsiderablefall-offintheimpactwhichonanyoneindividual.Advertisersarecertoinlyawaretomaketheiradvertisementssoundpersonal.Itmaybep

8、unstransbtingonenotonlyhastorepresenttheoriginalmessage,butalsoincorporatesuchadditioneilcategoriesasareobligatoryinthereceptorlanguagetomakethepersonalitymoreoutstanding.1论双关语在英语广告•I«的汉译技巧Accordingtothistheory,itgivesanimportantnewdimensionin