美团网美食团购满意度调查报告.doc

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1、课题：美团网美食团购满意度调查报告专业学生姓名班组学号指导教师完成日期目录摘要···················································ⅠABSTRACT················································Ⅱ前言····················································1一、调查目的··············································2二、问卷设计与数据说明···············

2、·····················2（一）问卷调查情况说明·······································2（二）研究工具说明···········································2三、数据分析···············································2（一）选择美团网美食团购分析···································2（二）未选择美团网美食团购分析·································6四、美

3、团网美食团购消费体验和满意度评价·····················7（一）美食团购的基本情况·····································7（二）美团网美食团购消费满意度评价····························7五、江阴美团网美食团购存在的问题·························11（一）宣传比较单一·········································11（二）形式过于单调·········································11（

4、三）顾着消费者忘了商家····································11（四）模式本身出入的门槛比较低，企业竞争激烈···················11（五）网络团购的地域性比较强，资源获取较难深入·················11（六）对客户和商家黏度不大，网站缺乏信誉度·····················12六、对美团网美食团购未来发展建议·························12（一）做好网站系统化的推广··································12（二）打造同站品牌的诚信

5、度、美誉度···························12（三）树立网站产品的差异化··································12（四）向拉手网学习——广告和服务，一个都不能少··················12（五）团购人数与团购的价格构建累进制关系·······················12（六）团购与竞拍互动········································13（七）团购期限增长··········································13（八）节假日

6、也可以参团·······································13（九）折扣力度大、品种齐全····································13总结···················································14致谢···················································15参考文献·················································16附录1·················

7、··································17附录2···················································19江阴美团网美食团购满意度调查报告摘要自2010年3月4日国内首家仿效Groupon的团购网站美团上线以来，发展至今，市场竞争已经达到白热化的程度。江阴美团网在美食这一方面在与其他团购网站竞争的同时，还得与江阴本地的一些未参团的美食商家竞争。美团网凭借先发优势，通过不断努力成为消费者最满意的团购网站之一。为了进一步了解消费者对江阴美团网美食团购的满意度，我们设计了此问卷，回收了一

8、手数据。本文利用EXCEL表格统计分析，对江阴美食团