牛津高中英语模块4第一单元 Welcome to the unit课件.ppt

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1、Doyouknowthenameofthesong?Whatdoesitadvertise?RhythmoftherainWelcometotheunitUnit1AdvertisingWherecanwefindads?Almosteverywhere.Forexample,onbillboards,ontheInternet,innewspapers/Magazines,onTV,inleaflets,orinbusesetc.TvsRadiosWebsitesNewspapersMeansoftransportationOnbillboardsbannersWhatisanad

2、vertisement?Whatisanadvertisement?(definition)advertisementagoodwayto____________________________agoodwayto____________________________sellproductsorservicesmakepeopleawareofsocialproblems.Picture-talking:Icansee__________inthepicture.Theadtriestosell__________.Ifweusetheproduct,wewill________I

3、ttriestomake/remindus_________airlineserviceIfyoucreateanadaboutairlineservice,whatdoyouthinkisthemostimportantsafefastcomfortablecheapWhatcanyouseeinthepicture？harmful?badeffectsoftakingdrugssloganaposterofshampooadHowdoestheaddescribeshampoo?soft,shineDoyouthinkitwillsuccessfullypersuadepeopl

4、etobuythisshampoo?commercialadvertisementspurpose?Whatisthepurposeoftheseadvertisements?Tosellproducts/servicesToencouragepeopletobuyproducts/services.publicserviceadvertisements/PSAspurpose?tomakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.Whatisanadvertisement?(definition)advertise

5、mentagoodwayto____________________________agoodwayto____________________________sellproductsorservicesmakepeopleawareofsocialproblems.commercialads/CAs商业广告publicserviceads/PSAs公益广告AGuessinggameCanyouguesswhattheadsareadvertising?NescafeGettingthemessageYou’resurrounded!GettingthemessageThemostp

6、owerfulpesticideProtectwater,Protectourselves.Cherishyourlife!CommercialadvertisementsPublicserviceadvertisementsFillintheblanks:A:Idislikeads.Shallwechangethechannel?B:Butadsarepartof(1)_______life.Everyonemustfacethem.A:Adsarenogood.Theyalwaystryto(2)______youtobuywhatyouactuallydon’tneed.B:W

7、ell,doyoumeansomeadseventellliesto(3)________customers?A:That’swhatIreallymean.B:ButIthinkwhatyouhavesaidisonlypartlytrue.In(4)_____,someadsareverygood.modernpersuadecheatfactA:Verygood?Couldyoushowmesomeexamples?B:Yes,some(5)____