牛津高中英语模块4第一单元_Welcome_to_the_unit课件.ppt

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1、WelcometotheunitUnit1AdvertisingWhat’syouropinionofadvertisements?Doingbusinesswithoutadvertisementsislikewinkatagirlinthedark.Youknowwhatyouaredoing,butnobodyelsedoes.------StewartH.Britt做生意没广告犹如在黑暗中对女孩眨眼．你知道你在做什么，但没有其他人知道．－－－布列特Afteradvertising,morewonderful…广告之后,更精彩…Wherecanwefi

2、ndads?TVswebsitesNewspapersMeansoftransportationOnbillboards广告牌Banners横幅airlineserviceIfyoucreateanadaboutairlineservice,whatdoyouthinkisthemostimportantsafefastcomfortablecheapWhatcanyouseeinthepicture？harmful?badeffectsoftakingdrugsaposterofshampooadHowdoestheaddescribeshampoo?so

3、ft,shineDoyouthinkitwillsuccessfullypersuadepeopletobuythisshampoo?SedalShampooEverythingispossible!Observation:ObservethefourpicturesonPage1.Trytodividethemintotwoparts.AdsforpublicissuesAdsforsalesEarthDaySay‘No’todrugsOxlinAirlinesSoftshineshampooFast-reading1.Whatdoadstrytopers

4、uadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.2.WhatdoesPSAstandfor?Publicserviceadvertisement.3.WhatdoPSAsaimtodo?Theyaimtoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.TrueforFalseMostpeoplearenotawareofhowmanyadsarearoundthem.Advertisement

5、sarealwaysmeanttopromoteaproductorservice.PSAsareonlyfoundinnewspapersandonTV.TFF4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.TFTDiscussionDoyouthinkadvertisement

6、splayanimportantpartinourlives?Whyorwhynot?FreetalkAdvantages&disadvantagesofads.AdvantagesDisadvantagesProvideinformationaboutlatestproducts.Misleadcustomersorcheatthemofmoney.Increasesalesbyrepeatedadvertising.Givefalseorincorrectinformation.Cutcostsofnewspapersandmakethemcheaper

7、.TaketoomuchtimeorspaceonTVornewspapers.Makethepublicawareofsocialproblems.Maketeenagerswantthingsthatcostmuch.Homework1.Writeashortarticleaboutyouropinionsonads..2.GetreadyfortheReadingpart.Thankyouforjoiningus!