跨国企业供应链管理研究--以沃尔玛为例知识分享.pptx

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1、ResearchonMultinationalCorporationSupplyChainManagementanditsimplicationstoChinaSchoolofManagementandEconomicsContent1234ArticleOverviewApplicationStatusofSCMWeaknessandSolutionsComparison5ConclusionSchoolofManagementandEconomicsArticleOverviewArticleStructureSignificanceofmyresearchNewConceptWide

2、lyuseinmultinationalenterprises,especiallyinU.S.andEuropeGivecompetitionadvantagestoChina’senterprisesinglobalmarketPointouttheweaknessinChina’senterprises’SCMapplicationSchoolofManagementandEconomicsApplicationStatusofSCM(Part1)InForeignMarketStartedin1982Undergonefiveperiod,nowbecomematureCreate

3、timeIntegrationTimeGlobalizationProfessionalageSCM2.0WidelyuseinretailindustryFuturedevelopment:ElectronizationWal-Mart’sSCMSystemAnalysisWal-Mart’sSCMmodelDividedintofourparts:Wal-Mart’ssuccessfulexperienceStableSupplierEffectivecustomerfeedbackmanagementTheworld'sleadinginformationtechnologySupp

4、lierManagementCustomerDemandManagementLogisticsandDistributionInformationTechnologySchoolofManagementandEconomicsInDomesticMarketDevelopmentofSCMinChina(ThreePeriod)AttheinitialstageofSCMUnevendevelopmentApplicationStatusofSCM(Part2)SUNING’sSCMSystemAnalysisDistributionSystem:5000deliveryvehicles1

5、000supplywarehouseIMS:Optimizecorporation’sinternalandexternalsupplychainmanagement;strengthenlogisticcapabilitiesMIS:Includinginternalreportingsystem,marketingintelligencesystem,marketingresearchsystemandmarketingdecisionsupportsystem--1980HavenoideaofSCM1980-2000EarlystageofSCMdevelopment2000--I

6、nnerintegrationtimeSUNING’sSCMmodelDistributionSystemInventoryManagementSystemManagementInformationSystemSchoolofManagementandEconomicsComparisonofSCMinforeignanddomesticmarketStructure:Foreignenterprise:RefocusingstrategyGreensupplychainmanagementDomesticenterprise:NonmatureSCMmanagementstructure

7、existTechnology:Foreignenterprise:IDcodetechnologyBarcodetechnologyElectronicDataInterchangePointofsaleinformationDomesticenterprise:Usethesametechnology,butlowermaturityElectronicSCM:Foreignenterprise:Profession