剑桥商务英语中级unit10.ppt

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1、Module10141.ReadingHowMadonnaManagedsuccess?2.VocabularyVerb+nouncombinations3.GrammarConditionals234.SpeakingCasestudy10.1ManagementVocabularypreparationBrainstormv.集体讨论，头脑风暴Dimensionn.方面，部分Focusgroup专题调研会DJdiscjockey电台音乐节目主持人Vocalsn.声乐作品，演唱Dancefloor舞池Musiccompany唱片公司Renewaln.更新，重新开始Reinve

2、ntionn.彻底改造Merchandisevt吹捧，宣扬Lesser-known不为人知的Megaband超级乐队Gign.(口）特约演奏Fanclub发烧友俱乐部Sdudioalbum唱片专辑Fanbase发烧友群体Musicreview音乐评论Recordlabel唱片制作公司名称Starrating评分等级，星级评分Phenomenala.显著的Corefans铁杆发烧友Funkn.乡土爵士乐Funkguitar放克吉他，以旋律性与节奏感著称Productplacement产品置入Propn.产品特色Bandn.乐队Venuen.地点，举办场所Commercial商业广

3、告Aftershaven.剃须后用的润肤水Reading:HowMadonnaManagedSuccess?1.WhatdoyouthinkarethemainreasonsforMadonna’scontinuedsuccessoverthelasttwenty-fiveyears?Compareyourideaswiththearticlebelow.*ChangeisthesecretofMadonna’ssuccess.Ifshefailstorecreateherimageoverandoveragain,shewouldnothavebeensuccessful.*

4、She’salwaysreinventing.(开拓新领域）*Madonnamaynotbethemostknowledgeable,themostcompetentandthemosttalentedintheindustrytobesuccessful,butsheknowshowtomaximizeherperformance.2.ChoosethebestsentenceA-Ftofillgaps1-5inthearticle.Thereisoneextrasentence.A.Likewise,ifcompaniesormanagersrenewthemselves,

5、theylastlongerthanthosewhodon’t.B.Similarly,companiesandmanagersneedtodeveloptherightcontacts.C.Butthedifficultyformanagersishowtoimplementit.D.Inthesameway,managersmustalsoinvestigateanddevelopakeenunderstandingoftheirclients’needsandwants.E.Similarly,managerswhodon’tsetcareergoalswillmisso

6、pportunities.F.Managersneedtoattendtrainingcoursestolearnhowtomanage.MadonnaLouiseCicconeRitchieisadynamicbusinesswomanwhohassucceededinthecompetitiveworldofthemusicindustry.HowhasMadonnaachievedhersuccess?Andwhyshouldwecare?Well,ifwewanttosucceedinbusiness,wecanlearnagreatdealfromthefivedim

7、ensionsofhersuccessfulstrategy.VisionSincehighschool,Madonnahassetherselfacleartarget:tobecometheworld’snumberonefemaleperformer.Ifshehadn’tsetoutwiththisvision,successwouldn’tevenhavebeenapossibility.Firmstoomusthaveavisionofwheretheywanttogoandho